SEO Strategies for Small Businesses

If your small business has a website, the best thing to do is SEO. Search engine optimization is a way to get your site on the top of the list of search results. Most of the time when people look for something using s search engine, they just open the first few sites on the first page. The top ranked sites have more visitors, which mean that people will know about the content. This works really well with small businesses that are after local and even international customers. The link strategy is the one of the best SEO strategies for small businesses.

The goal of the linking strategy is to build up links to your businesses site. These links target commercial traffic, or people who are interested in your products and services, which will convert to higher sales. The ability to measure links and their values was one reason that made the site Google, one of the market leaders in search engines. It all started with what Google called Page Rank. Page Rank uses mathematical models, which evaluate websites based on incoming links. Sites that had more authority, contextual and relevant links got higher rankings on the search results.

All businesses are looking for ways to get their site on the highest rank. Linking is not the only way to get a good rank. SEO can also be done using keywords. Businesses would have articles on-line talking about their businesses with important keywords, which are commonly related to the business's products and services. Updating the site is also a good SEO strategy for businesses. A business website should not be stagnant. There should be updates such as news and articles. By updating the site, business owners can also tell their loyal customers and prospective clients about promos, sales, discounts and other special offers.

Other ways to optimize a web page is to get professional help. Some companies actually offer SEO services where they take care of everything for you. You can ask the company that made your website if they offer these additional services. Of cause, there is also social media. Social networking sites such as Facebook and Twitter can help optimize your site, especial if you create a page for your business there. It's free and you can provide a link to your website on your social networking site. Social networking accounts are also easier to maintain and update.  Learn more at

Posted by: Test Administrator on 2/9/2014
Comments: 1

1 Comment

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March 4, 2014   Vanessa,

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