I have mentioned before that I believe having the right keywords for your website is critically important but as I've also said before it is an area many folks continue to struggle with. Buyer keywords are crucial from our perspective because when these folks visit your site they are ready to buy. You still need to convert them with the quality of your site, however. Buyer phrases cannot be the only keywords you rely on though because it may take away from the user's experience on your site.
You see, broad phrase searchers are not as far along on the buying process as buyer keyword searchers but if your site pages are using buyer keywords only the visitors experience will not be very good. You need to make sure to use other keywords as well that add to the user's experience. If you are selling golf clubs for example and all you do is use keywords of the most popular clubs then visitors are left with limited interesting content. Add keywords such as golf balls, golf caps, golf apparel, etc. and your users now are experiencing a broader range of information and Google looks at this as a very good thing. You can add information on the golf swing as well.
Your visitors will like your site more and will be more inclined to share it with friends and may also post it on social sites such as Google+, Facebook or Twitter. This will help entice Google to rank your site even higher bringing more visitors and possibly more sales.
When choosing keywords just ask this question: Is my keyword diverse enough to allow for the creation of good user content and able to draw the traffic I need to make sales? Thinking like this will go a long way in giving Google what it needs while helping you are successful. Google Panda has done an effective job of getting rid of many crappy sites off the top ten page but they still have a ways to go. This is a work in progress so make sure your site is ready to replace those crap sites when Google removes them. You want to be the quality site next in line to take their place.
Google is not targeting affiliate and AdSense sites like many people think. These sites are being hit because they are not built around quality but around quantity and that no longer applies for Google. Make sure you are not one of those low quality sites Google is targeting and you will be just fine. If you want to know more about building quality Google preferred sites then please visit our link and we will provide you with great information to be a successful online marketer. Learn more at http://www.6wseo.com or contact Chad Lieberman directly at 212-600-0775.