Chad Lieberman Teaches Reselling: It Is A-Changing, Hold Onto Your Customers

These days are crucial for all those who have been reselling SEO services for years. This year is surely not like past ones, with the entire online market going through many blows and issues. For example, Google has been under attack for many months now, and how the search engine sector is being managed is still in question. This, on the other hand, is not just a ridiculous banter to people who have been depending on the business for years. As SEO continues to experience difficulties, the whole business is most likely to suffer along with it. And the Search Engine Optimization Reselling sector belongs to this equation. 

When the controversy of Google's suspected monopoly of the search engine industry surfaced on the Web and on TV, and when the Google Panda uproar headlined news contents on the Web, several company proprietors questioned the soundness and weight of SEO Resellers that knock on their doors to introduce their services. The mentioned company proprietors are both those who use SEO services as one of their marketing approaches and individuals who do not. Therefore, resellers are now having troubles gaining new customers, in addition to retaining those who they currently have. 

Most resellers always find an approach to appear like the owner of the enterprise they're promoting, but because of the emergence of bloggers and writers who expose the truth about the Search Engine Optimization Reselling business, it is now becoming less of a secret to numerous individuals. This in turn makes their methods weaker and their enterprise less trustworthy. Moreover, considering that several individuals are now into social networking sites, a number of resellers are coming up with novel methods to promote their service and expand their target market, which makes a number of normal resellers less favored to firm owners. In addition, as a result of the strengthening social media industry, more and more people are now becoming attracted to the concept of reselling a particular company's service rather than putting up their very own trade, which cans both, is pricey and time-consuming. 

If you've been in the business for years, you have to create methods to retain your existing clients. Obviously, you still need to get new customers, but giving more time and exerting added effort on your existing clients is a great method to gain security. Always remember how hard convincing a client is just for them to entrust their enterprise to you, and make it your inspiration to do your best to preserve your existing customers.  The issue with most resellers these days is their complacency when they get their future customer's "yes." They forget to remind themselves that acquiring clients is more like caring for a baby or even a pet. A child needs to be continuously cared for and supervised. Their needs should likewise be provided to them. Much like the earlier scenario, customers always wish to get pampered, and nobody wants to be forgotten. 

Giving your current customers a ring each day as if you are carrying out a standard check-up is a good way for them to feel how important they are to you. Ask them what they need to have, what they liked, what they didn't like, and your areas for progress. In addition, do not quit making excellent things for them. Offer them discounts, some free merchandise from your company, or set up some kind of rewards system. Cite them on your blogs. I know a certain reseller who even refers to his buyers on his tweets as if he is just aimlessly advertising them, like they're a portion of his day-to-day life.

Indeed, there are plenty of other methods to show your customers just how much they mean to you. Ultimately, it is for you to know what certain items make your clients content. This only goes to show how crucial knowing your clients properly is.

To retain your customers and to avoid them from transferring to a "more caring" SEO reseller, continuously aspire to please them. Making them content has to be on top of your priorities, as failing to do so can result in losing them altogether.  Learn more at or contact Chad Lieberman directly at 212-600-0775.

Posted by: SEO/SEM SMO on 10/21/2014
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