6wseo Blog

Getting Your Web Migration Right

Social trends are always changing in the modern market and styles come in to fashion as quickly as they go out of fashion. This is why it is important to make sure that you keep your website on the cutting edge of design and put a plan in place that keeps your website design up to date. This may involve different things, like a complete redesign of your website, or migrating your website to a new CMS system, or simply a re-skin of the existing design. Each type of option will involve a cost and you need to decide which option is right for your business based on your budget costing. 

Having a cutting edge website that uses all of the advancements in coding developments is important as you need remain one step ahead of your competitors; you can be sure that they will be updating their website all the time to get ahead of you. Your website is one of the tools you have at your disposal to tell consumers about your business and put across your marketing message across to the user. Making sure your customers understand what your business does is one of the important things your website must show. As well as showing what you do as a business, you need to make sure that customer knows your business exists, and a big part of this is where you appear in Google for your target keywords. This where your SEO strategy will play a major part, as this is how people will find your site in Google. This may seem like an easy thing to do ranking in Google, but SEO is an art form and it requires a skilled professional to make sure it is done correctly. 

All existing URLs must be identified and mapped to their closest equivalent as they may be changing.  All URLs must 301 redirect to their equivalent counterparts, 302 redirects, JavaScript redirects etc. will not pass authority, PageRank etc.  Upon re-launch, a broken link check and URL redirect audit will be conducted.  All keywords should be mapped out on the new website to get the most exposure and build any new landing pages at the point of build.  Redirects should be in place before the site is launched as it may cause the website to lose its authority and cause broken links on the site.  Full audit of onsite content must be performed ensure that any content is written with SEO in mind.  When you are migrating your website an SEO agency New York City based can help you choose the best ways to launch your strategy, though a full services digital marketing agency New York City can ensure that you are doing everything right.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/18/2014
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SEO - More Advantages Than You Can Ever Imagine

SEO has been a commonly used in Internet marketing and more so with earning money online gig. But when it comes to traditional business this can be a foreign term that needs to be explained further in order to make sense. What is SEO? Basically, it is a term used in optimizing a website in order for the search engine spider crawlers to index every single web page of your website and put it on rank among other websites in relation to a particular keyword or phrases of words. 

Before you will have a mind-boggling experience, it would be best to give you a gist as to what SEO can do to you and your business in totality. At this juncture, you will be acquainted with certain details as to why SEO is more advantageous and beneficial to anybody who has a website and wants to earn money. 

If there is one thing that SEO can do to a website it would be the mere fact that there will be an increase in sales. This will be brought about by the combination of all SEO techniques which will lead visitors who will soon become potential customers and eventually buy a product or service as being promoted on the official money site or website. 

Another benefit of SEO is that it creates what we call as "brand visibility". Simply means, your name, your brand will be more visible online. This in return will generate more traffic and people will then visit your website for get further information especially if they are interested on the product or service you are selling. 

Do you know how much would it cost you to post an ad on a newspaper? How much more when it's being put up on a billboard? This can cost you way much higher compared to hiring someone or have SEO done internally. You simply pay an SEO company to do an SEO campaign or have your marketing team do this for you, and in just a matter of time you will see positive results start to roll in. SEO is cost-effective in the sense that you are going to pay off or release a small amount of money from your pocket for an SEO campaign that's it! You do not need to pay for a news ad, a TV ad, a billboard ad or any sort of ad campaigns. All the different types of ad campaigns can be summed up into one SEO campaign and the money you will be saving is huge.

Do you want to know when will you be able to get back the money you have spent on one SEO campaign? It would be in a matter of months of which a lot shorter compared to using other forms of ad campaigns. Your return on investment is definitely a lot shorter and faster more so if the SEO techniques used are well combined and planned to produce good results.

The goal of an SEO campaign is to generate more targeted traffic. Yes, this is made possible if proper techniques are used and implementation is done ethically. What's with targeted traffic? Well, this kind of traffic will have a much higher conversion rate compared to an ordinary traffic. Here is a clear example, if your business is car washing in New York City with SEO you can bring people who live in NYC to visit your website and eventually acquire your service. The good thing about an SEO campaign is that you can bring in people who are interested on what you are offering or selling and there is a much higher percentage of them to buy from you. Unlike with an ordinary form of advertising, it would be difficult to go out there and bring in potential customers to your business. This would be like you are throwing yourself in the middle of the ocean and you do not have any idea as to which part of the ocean has loads of fish to catch.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/16/2014
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The Challenge Posed By Landing Pages

Ask anyone who is new to dynamic keyword insertion and he will tell you that landing pages make his head ache. That is because while this technique of dynamically changing words based on relevancy has been around for some time in advertisements, it is still a bit of a challenge when it comes to using it for web pages. The challenge in particular involves two popular content management systems.  The first challenge, therefore, is making dynamic keyword insertion for landing pages work in WordPress and Joomla sites. These two frameworks are easy to use when it comes to uploading content. But when it comes to uploading pages that can dynamically change based on relevancy, that's where the problem lies. There's a good number of software out there that can work on other framework but not on these two.

In case you hurdle that one, the next challenge in your bid to initiate dynamic keyword insertion would be the number of pages involved. As you may know, the logic behind this strategy is composed of two main reasons. The first one is SEO, or search engine optimization and the other is relevancy, or having a page that's more relevant for an individual visitor. However, achieving these two factors means you need to have a unique page for each keyword. That also means if you use 20 keywords, you need 20 unique pages.

Another hurdle in implementing dynamic keyword insertion for landing pages is the amount of work involved in page editing. Let us say you survived the creation of 20 unique pages featuring 20 unique keywords or phrases. But what if you need to update something? For example the offer has already expired? That means you need to edit the particular text for at least 20 times. You need to edit the individual pages, one by one. That alone is enough to prevent marketers to even attempt to implement dynamic keyword insertion.

Does that mean this strategy will remain for the sole use of advertisements? Of course not. Today's landing pages, even if they are WordPress- and Joomla-based, can benefit from this relevancy technique. The important thing to note here is to look for a programmer or a software that can overcome these challenges. And yes, there are people and software capable of implementing successful dynamic keyword insertion in both advertisements and landing pages. If you're searching for software, look for keyword replacers. If you opt for a programmer, examine his portfolio carefully before making any down payments.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/3/2014
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How Your Business Can Benefit From the Best SEO Training

As a successful career minded businessman, you will be only too well aware of the emphasis on Internet marketing these days; no business, no matter how well established can run to the optimum without a great looking SEO optimized site. The problem you could therefore entail here is that you are unaware of just how to optimize your traffic and content; this goal can be achieved through the use of the very best SEO training.

Creating a website for your business may have been a daunting prospect for you, but in today's world your online marketing does not finish there. Any site needs to be constantly updated with fresh new content and optimized with backlinks to ensure optimum and useful traffic will reach it. This is where you and your firm can benefit from the very best SEO training, allowing you to gain an insight into just how you need to run the Internet marketing angle of your business.

With the very best SEO training course, you can learn how to push traffic to your site, the very best news being that once you have learned the best techniques, the process is entirely free. In order to keep your site up at the top of the search engine listings, all you will need to do is to dedicate a few hours each week to fill your site with new and interesting content as well as ensuring you add sufficient backlinks to make sure that traffic is constantly being pushed to your content.

By taking the time to enroll on an SEO training course, the overall performance of your business will increase. All major search engines have certain parameters that you need to fit in order for your content to rank with the very top listing sites; by using the correct titles, keywords and links you can quickly optimize your content for optimum results.

Within SEO training, you will also learn how to make your content stand out from the crowd; sites with a higher proportion of individual content will inevitably rank higher, so filling your site with fluff and non optimized keywords and phrases will get you nowhere. These days the competition to rank the highest is fiercer than ever, all businesses relying heavily on Internet marketing for their success.

Taking out time to train in Search engine optimization will allow you to understand just what it takes to become a successful online business, or indeed how to market your offline business to its full potential through use of the Internet. This type of training is designed for people from all walks of life, with little or limited past computer knowledge, the courses allowing you to go over points that you are unsure of until you feel competent to tackle the issues at hand.

The very best SEO training courses will therefore tackle all the issues you need to generate the optimum amount of traffic to your content, these ranging from keyword optimization to back linking and authority sites. The more links you have within your own content, the more traffic you will generate, and with the correct use of the very best SEO training courses, your business will therefore quickly become a resounding online success.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/12/2014
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SEO Services - Always Better To Go For A Quality Service Provider

Nowadays, you can find SEO services in huge demand. If you are really planning for SEO services, then your first step is to find a quality service provider for SEO services. You can find lots of SEO service providers, but you might not able to easily gauge the quality. There are lots of things to look for when you are looking for SEO services. These include:

Well, whenever you are choosing a SEO service provider you should be confident enough to ask all your queries to the service provider. It is very important to provide a good review to the service provider of your website if you have already set it up. Without having sufficient knowledge of SEO, you may be able to develop a website, but you may not be able to optimize your website for the major search engines. For this reason it is best to avoid SEO providers that require you to lay down the groundwork for your campaign, as it would be a futile waste of time and money.

In order for your provider to effectively optimize your site, he should have a detailed understanding of your site's structure and content. By providing full review of your website a well qualified Search Engine Optimization service will be able to ensure the link configuration or user friendliness necessary for you to optimize SEO. As a result, the search engines can easily work to index your site for optimization. Keep in mind that the density of your keyword saturation, as well as the theme of your content, will also be reviewed by these services. Readers and search engines love updated content. With the use of a blog, you may write the new information about the niche, services or products, company events, and many more things and have the search engines update and index them. WordPress is the top provider of simple blogging services. Nobody knows what search engine algorithms will find in the future. However, by learning and sticking with ethical methods incorporated in the varied SEO services, your may never go astray.

While no SEO provider can guarantee number one page rankings on SERP's, a good quality SEO Company can deliver tangible results. Hence, before making an investment, you should be sure that your SEO provider has a successful track record of past campaigns. Don't base your trust merely on the testimonials visible on their site. Instead, request your SEO provider to furnish you with real evidence of some of their recently accomplished work. These could be in the form of case studies or data such as the rankings of keywords and phrases optimized by them on the site and the subsequent conversions that took place as a result of their work. In retrospect, the ideal SEO Company should be transparent in its dealings and furnish you with monthly reports that keep you updated on your website rankings and the inflow of traffic to your site.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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A Gateway to Bad Rankings: Doorway and Gateway Pages

When doing search engine optimization on your page, there are good techniques (those that will certainly help your ranking), there are decent techniques (those that will only help modestly, if at all), and there are bad techniques, which can actually hurt your ranking. There are some SEO techniques out there that search engines have discovered and now disapprove of, so that if they discover that your page uses them, they will decline to list your page in search results. One of these practices is the use of a gateway or doorway page on your site.

In the process of doing some good SEO, you will find out what your keywords and key phrases are. These are essentially how people will find your site when using a search engine; they type something into the search bar and go, finding sites with keywords matching what they typed in. The goal is to be one of those sites that they find by finding out all your possible keywords.

However, these keywords can be used for good or for evil. One of these evil ways is the construction of doorway or gateway pages. These pages will be bad news for you, and search engines will find you out eventually.

But what exactly is a doorway page? A doorway page, also called a gateway page, is a page for your site optimized for a single keyword or key phrase. The idea is that the search engine will index a page saturated with the keyword, so when somebody actually ends up searching for that work, that doorway page will be right there at the top of the list. If somebody happens to click that link, they are automatically redirected to a page with actual content, hence the names "doorway" and "gateway" pages: the pages are empty vessels meant to hustle you through to the real website. Websites can have hundreds of these pages, as many pages as they have keywords or key phrases.

Doorway pages were easy exploits for getting on search results, so easy in fact that programs were made to automate the process: just tell the program your keyword, and out comes your doorway page. The proliferation of doorways diluted the quality of search engines' indexes, so the major search engines (Google, Yahoo!, MSN) actively discourage the creation of doorways and delete the ones they find. Finding doorways isn't difficult for search engines, since doorways and gateways tend to be sites with only outgoing links, pointing towards one site (namely, the site that the pages are doorways to). Once found, the page will be deleted, and the site it points to will be in some trouble.

Although doorways are somewhat out of style (and are generally frowned upon by people who make their living doing SEO), they're still out there. The benefits of having doorways to your site are low, but the costs are very high. Having doorway and gateway pages isn't worth the trouble, so steer clear of SEO "professionals" that say otherwise.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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SEO Services Helping Websites to Become a Source of Income

Online marketing has become the main strength of every company aiming to target a wider market. To display, sell and advertise products and services online, every entity has their own respective website on the internet. In online marketing, websites work as most effective and strongest tool to offer lucrative growth to businesses. And to make the websites an effective earning tool requires consultation and optimization services by experienced and reliable SEO companies.

Today, there are several websites offering numerous products and services to the customers across the world. Remembering and knowing all website addresses (URLs) are not at all possible and feasible by people. Instead online visitors type relevant keywords on the search engines' text box to locate concerning websites. For example, if someone wants to avail affordable SEO services, rather remembering the URL of the affordable SEO Company that offers quality SEO services, the person will type the keyword "affordable SEO services" on the search bar. This will help to pull up concerning top SEO companies immediately on the search engine result page.

The whole process of typing and locating websites might seem simple and easy. But, behind such simple process, a great methodology exists. The process, which works behind and makes the websites suitable for search engine crawlers to pull the web pages or websites is called Search Engine Optimization (SEO).

The SEO experts optimize the complete website to make it search engine friendly. Optimizing the websites help the search engines to provide top ranking to the websites. With the help of higher rankings, higher visibility can be obtained that offers higher traffic. Higher traffic on the website creates wide opportunities for generating leads that can be turned to sales in future.

To generate highest leads, the best SEO companies follow two types of optimization activities- On-Page and Off-Page SEO optimization. Both these optimization activities involve inputs, consultations and tremendous hard work by extremely efficient SEO experts. The dedicated SEO team completely focuses and works on the respective projects for weeks which offer top rankings, higher visibilities and increasing prospective customer's traffic on the websites. In short, SEO services are completely a dedicated team effort led by experts and makes a website known to millions.

This way, website is made familiar, usable and effective tool that provide great SEO services to the customers worldwide. Choose one of the best SEO service companies to have your marketing initiatives more effective, stronger and beneficial.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/8/2014
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SEO Courses

SEO is a highly useful service and one that can really improve your business over night. Everyone of course knows by now what SEO means - it's 'Search Engine Optimization' meaning that your website is tailor made in order to be more easily spidered by search engines. This in turn means that more people find your website through Google and the other search pages and that then in turn again means that you get more quality traffic to your site. SEO is a particularly powerful way of driving the traffic there for several reasons. For one it means that you're getting traffic that has chosen to be there. When you use SEO people are actually searching for the product, service or information that you provide. For instance if you have a company selling sponges, then you will rank for a term such as 'sponges for sale' and that means that people who find your site will largely have typed in that phrase first. Of course you don't search 'sponges for sale' unless you actually want to buy a sponge or are interested in looking at them, and that means that the people who come to your site are interested in buying your product. This then greatly increases the likelihood of those people buying your sponges compared to if they had been brought to your page through another method.

Another point is that with SEO you are targeting the main way that people these days find their way around the web. This is the best way to reach a large audience as the majority of people who are interested in finding a particular website will make Google their first port of call. Your SEO will be long lasting for your site and you will find it's also incredibly cost effective.

That's if you use an SEO service. Of course you will still need to pay for this and it still requires an upfront investment then before it will pay off. This is in contrast to SEO courses, which teach you to do the SEO yourself. This then means that you have the power yourself to optimize any of your websites or web pages and thus to quickly reach a large audience whenever you wish. This is an incredibly useful skill as it means that you can promote anything that you do and means that you can keep promoting it for free. If you understand SEO then you recognize that this isn't something that you need to spend time doing - rather you integrate it into the way you work. You integrate SEO into the way you're coding your sites, into the way you design your content and even into the layout and that all means that you can do it 'as you go' if you understand the principles. If you release a new project then you can do so in a way that will make it Google friendly and get you to the top of the search results in a very short matter of time -and without having to spend any more money. Give a man a fish; he'll eat for a day. But teach a man to fish.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/21/2014
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Benefits of Top SEO Companies

The main benefit of any search engine optimization effort is to increase traffic to the given website. However, finding the best SEO services might at times be very tricky considering the number of fake SEO companies in the industry. This makes it very distinguish between the genuine one and the impostor. However, top SEO companies are renowned and can be found from various websites. From the websites you are able to get the rankings such that identifying the best SEO companies becomes very easy. When you hire the services of top search engine optimization companies, there are higher chances that the search engine optimization of your website might be a success. You will have the guarantee of success since most of these companies have been in the industry for quite a long time and are able to develop the SEO to precisely meet the demands of your specific website.

Hiring the best SEO companies will also introduce you into a world of greater potentialities. This is so because top companies have done search engine optimization services for the better part of their lives and are well conversant with the trends in the market. Since they know the trends, they are able to enhance your website with some new and current features to ensure that your website stays ahead of your competitors. They will equip your site with the latest styles and functions that are required in the market. This will be made possible by the fact that to notch companies have some of the most educated professional who will give you nothing short of the highest quality services.

Hiring the best search engine optimization company will save you up on time and unnecessary costs. Most people believe that top SEO companies are very expensive; a myth that has scared so many people and ion the end landed them into problems. When you hire an expert, you are assured of the best services at affordable rates, rates that are proportionally attributed to the services. And anyway, why would you spend little money on several substandard search engine optimization companies when there is one that can offer you the best services at a price that does not even match the amount that you will spend moving from one company to the next as a result of dissatisfaction. Top SEO companies will even advice you in good time on the services and features that you need to increase traffic onto your website within a more convenient time frame.  Learn more at http://www.6wseo.com


Posted by: Test Administrator on 2/6/2014
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