6wseo Blog

SEO for the Modern Company

Search engine optimization is very much a part of the digital revolution and considered a new age technology in the new digital age. The reason SEO is considered in this way is due to the perception of the dinosaurs within the marketing industry that have not moved on since the days of pen and paper. This type of marketing manager still believes that business is about going out and shaking hands and meeting people. Although this is still a big part of business it is no longer the only way as many companies will research the product or service they are looking for before choosing a company. 

The golden age of newspapers and advert design is dead due to the rise of the digital revolution. Although these industries are much smaller they still exist in the digital age in a different form, in terms of online adverts to display advertising for example. The smart companies will see the market trend and start to evolve their business model to match the market place. Companies that remain only selling the traditional methods may still succeed in the digital age, but the modern companies will evolve as their customers do. These modern day companies will use the traditional forms of marketing like design and advertisement creation to help grow their business further. This type of company will use experience to design websites and media packs to still get the customer attention in a new way.

The trend of the digital is present in one of the most visible places in any town, the high street. This is because if you walk down any high street in Britain you will see closed or relocated shops. The relocation of shops is key as businesses have realized that if they have got cheaper ground rate they keep more stock which they can sell online. Also the sales they get online makes up for any loss of revenue they get from not being on the street allowing them to increase their profit margin. The modern company will make sure that it's marketing strategy covers areas of the business from the traditional approach new age digital revolution including PPC, SEO, Mobile and a full social media strategy with the rise of sites like Facebook. The digital age is here to stay and shows no sign of dying unlike the traditional marketing managers who are dinosaurs and have not embraced the changes in consumer spending patterns. 

In conclusion, for a company to survive in the digital age it needs to evolve with the market and embrace the change technically as the world will not stand still so your company should always be moving as well to generate new revenue for your business. At the end of the day the most important thing to your company is the bottom line as this is a key element that will shape whether your business is growing or dying out like the dinosaur marketing managers.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/18/2014
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Getting Your Web Migration Right

Social trends are always changing in the modern market and styles come in to fashion as quickly as they go out of fashion. This is why it is important to make sure that you keep your website on the cutting edge of design and put a plan in place that keeps your website design up to date. This may involve different things, like a complete redesign of your website, or migrating your website to a new CMS system, or simply a re-skin of the existing design. Each type of option will involve a cost and you need to decide which option is right for your business based on your budget costing. 

Having a cutting edge website that uses all of the advancements in coding developments is important as you need remain one step ahead of your competitors; you can be sure that they will be updating their website all the time to get ahead of you. Your website is one of the tools you have at your disposal to tell consumers about your business and put across your marketing message across to the user. Making sure your customers understand what your business does is one of the important things your website must show. As well as showing what you do as a business, you need to make sure that customer knows your business exists, and a big part of this is where you appear in Google for your target keywords. This where your SEO strategy will play a major part, as this is how people will find your site in Google. This may seem like an easy thing to do ranking in Google, but SEO is an art form and it requires a skilled professional to make sure it is done correctly. 

All existing URLs must be identified and mapped to their closest equivalent as they may be changing.  All URLs must 301 redirect to their equivalent counterparts, 302 redirects, JavaScript redirects etc. will not pass authority, PageRank etc.  Upon re-launch, a broken link check and URL redirect audit will be conducted.  All keywords should be mapped out on the new website to get the most exposure and build any new landing pages at the point of build.  Redirects should be in place before the site is launched as it may cause the website to lose its authority and cause broken links on the site.  Full audit of onsite content must be performed ensure that any content is written with SEO in mind.  When you are migrating your website an SEO agency New York City based can help you choose the best ways to launch your strategy, though a full services digital marketing agency New York City can ensure that you are doing everything right.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/18/2014
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You Don't Need an SEO Agency to Help You With Your Website, Right?

To get customers, now it's not just as simple as advertising and promoting, you need a top ranking web site to get you the maximum exposure. A website that looks the part is one thing but if it doesn't perform as expected when people come across it then it's worthless. If you have badly written content in poor English and you're aiming at an English-speaking customer base then you have failed at the first hurdle. Likewise if you have content on your website that is years out of date then how can you expect your customers to know you are developing and moving forward as a company. An SEO Agency can take your website and take it apart with analysis and get you up to date with all of your content. Of course if your website is totally out of date then the design and build of a new one is likely to be the best course of action.

Let's not pretend that a full rebuild of a website is going to be cheap, not at least if you're doing it properly. If you are in business then I would advise you shouldn't be tempted by the get a website for $100 adverts you see as it's likely to cost you far more than you bargained for in lost sales. A good SEO Agency will offer you a fully integrated service that will cover the design and build of your website, online marketing and a fully interactive and secure website at the end of the process. That is what you want if you want to do business online. 

Don't be fooled by an SEO Agency that will offer you the online world from an 'out of box' solution to fit your personal online requirements. That is not SEO at its finest and whilst you will end up with something at the end it may fall far short of what you actually need. An SEO Agency needs to work with you, build up a relationship over some time to understand your needs and build around them. As a businessperson you wouldn't expect someone to come in to your workplace one day and be an expert in it the next so don't expect that of anyone working on your SEO needs. To get the most optimized website or online solution for your business will take a little time so you need to be patient if you want it done correctly. 

Information in the world we live in is knowledge and they say that knowledge is power and what you're getting with an SEO Agency is the benefit of their knowledge and experience. Look for someone that has been established sometime and has a portfolio you can look at. Don't make your decision on their website alone, they are in the business of making slick and powerful websites to generate business so their own is going to be just that and more. Ask questions and also ask for things to be explained if you don't understand them. The SEO Agency world is a highly skilled one and they will use terms and language that you won't understand so you must ask for clarification.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/16/2014
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Understanding Website Optimization

Website developers and programmers will have you thinking that website optimization is all about CSS, html, script, etc. Yes all that stuff is part of it, but there are far more important elements to enhance on your website. I'm talking about things that you as a newbie can do yourself.

Website Optimization is all about making your website friendlier to the search engines. When Google likes you, it will make sure you site is easier to find online. It's also about adding elements to your site that will convert your website visitors into interested prospects.  There are two vital website optimization terms that you must know and understand, they are: Search Engine Optimization (SEO) and Conversion Optimization.  Search engine optimization can be further broken down into On Page Optimization and Off Page Optimization.

On Page Optimization is composed of elements that must be incorporated directly on your website, for example: Meta tag optimization, heading tags, targeted keyword phrases on each page, xml sitemap, image optimization, internal linking, and more.

Off Page Optimization is composed of building links to your site from other sites and web properties. Most of those links should come from sites that are related to what your website is about. As an example, if your site is about cooking, you do not want a link from a site that's about swimming. The more relevant links you have coming to your site, the more the search engines will think of your site as an authority in your industry, particularly if you have links coming from a site that already has got a lot of authority.

The problem is that too many people target link building before they have optimized the on page SEO factors discussed above. One comes before the other, yet both (one page and off page SEO) are necessary if you would like to ultimately be listed higher than your competition in Google. As you know, the higher you are on the list, the more folks will see it, which equals more traffic to your website.  When all those people visit your website you must have it optimized to grab their attention enough to get them to take an action. Generally, you want to include pictures, videos, sign up forms (so you can follow-up with prospects), and anything else that your target market is interested in.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/10/2014
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What a Good Search Engine Optimization Training Course Can Teach You

Whether you want to become an expert in the search engine optimization world, or you just need the basic knowledge to optimize your own website for better Google's rankings, you can find many resources to learn about the subject. Some of the factors that search engines use to rank pages remain the same, but search engines are constantly updating their algorithms, therefore, an up-to-date training course is the way to go.  Learning about search engine optimization may seem a daunting task at first especially if you are completely green in this field. The easiest way to orient you would probably be reading the top industry blogs and downloading Google's resources. These will teach you the basics on which you can build on. Once you understand the importance of the search engine optimization as well as the acceptable practices, learning the fundamentals comes next.

It's safe to say that search engine optimization is built around the use of keywords - the effort is always about trying to rank well for specific keyword phrases. A good course will teach you all you need to know about keywords, including using variations of the phrase, using an appropriate keyword density, as well as the advantage of keyword-based domains.

Meta descriptions may be used by search engines to analyze the relevance of your website to the search terms. Potential visitors also get to know what your site is all about before clicking on the link. The descriptions offered should be relevant and concise. Titles also give you the chance to describe each of your pages; since these pages are indexed individually, titles are vital to both humans and robots in determining the relevance of your page.

Backlinks refer to the external links that point to your pages. Building backlinks is probably the most crucial part of a search engine optimization campaign. The higher the number of backlinks to your website, the higher your website is likely to rank on Google and Bing. However, these backlinks carry more weight if they are coming from reputable or authority websites that are relevant to your niche.  Google uses PageRank (PR) as one of the major ranking factors. Therefore, obtaining backlinks from high PR sites adds much more reputation to a website than would be the case with backlinks from low PR sites. As link-building can be a long and challenging process, a good training course can equip you with handy tips and techniques to make the process less of a pain.

This has grown to become an entire industry on its own - and still plays a huge role in search engine optimization. Social bookmarking, commenting on blogs and running social media profiles are some of the practices that can improve a website's ranking. These practices have now been incorporated into the training programs.  The factors above outline the basic lessons taught in the training courses. Even if you are not after advanced knowledge in this field, learning those essentials can greatly help you optimize a website. Ultimately, though, the best training course goes in-depth and beyond these. It is up-to-date and provides all the insights that will prove the difference between being one of the best in the industry and being just ordinary.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/10/2014
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Searching for Software and Programmers

If you are interested in using dynamic keyword insertion for your online business, you are on the right track. That's because this technique can make your advertisements and web pages more relevant and are therefore more likely to sell. However, this is something you cannot do on your own, especially if you don't have the right tools. So, if this is something you want to include in your business plans, you should start looking for a programmer or a dynamic keyword insertion plugin.

If you opt for a programmer, there is one thing you need to prepare: your wallet. As you may know, this technology is old in advertisements but is relatively new when it comes to landing pages. Looking for a programmer who can apply dynamic keyword insertion in both ads and web pages may be taxing on your marketing budget. But if he can really perform, then you can expect to recover your capital.

Always remember that before hiring a programmer, you should thoroughly check his portfolio. And when checking works, be on the lookout for design, functionality, and common sense. More importantly, ask him repeatedly if he has experience in this field. Clarify whether he can implement it in both advertisements and web pages. You might also want to ask him if he has used a dynamic keyword insertion plugin before. If the programmer answered yes in all your questions, that's a good sign.

Now, if you plan to do this on your own, you will need to the right instruments. And to be completely honest with you, you don't need much. Where most DIY marketers actually get it wrong is during the plugin selection phase. In short, they do not lack the ability to use software. They often lack the ability to choose the right dynamic keyword insertion program. What exactly are you looking for, you ask?

You need a software that can dynamically change your keywords in both advertisements and web pages. If that is not possible, at least choose one that changes your keywords in your landing pages based on incoming search terms. It must also be able to create new pages based on these keywords or phrases. In short, it adapts to the needs of your website visitor. That, in essence is a dynamic keyword insertion tool. And as a final piece of advice, do not but page duplicators or software that merely copies and pastes codes. You need a keyword replacer, not a page copier.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/3/2014
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More SEO Experts To Avoid

Going on from the list 'The SEO Experts To Avoid', this article looks at some more so-called SEO 'experts' who are only going to cause more harm than good to your website rankings. If you find yourself in the company of one of these 'experts', the best thing to do is to get up and walk out.  These 'experts' are actually similar to the "ex-conversion expert" SEO mentioned in the first article - web design and optimization are not the same thing, although having a little web design knowledge is definitely helpful. If the 'expert' continually makes design recommendations, you can be sure that they used to be a designer or developer who dabbled a little in optimization.  These 'experts' are so focused on the future of SEO that they fail to deliver the results you are paying them for today. They may have all sorts of fantastic ideas for implementing better and more effective optimization strategies in the future, but if they can't garner success with the current techniques what's the point?

These 'experts' can quite often seem too good to be true - they make all sorts of promises about what their SEO can achieve - and, in all reality, if it seems this way it probably is. There really is no way to guarantee top results, or they may only focus on obscure keywords.  As in any industry, there are SEO 'experts' that feel their time is worth upwards of $5,000 per meeting. Even if their services are fantastic and they really can get you the results you're after, nothing excuses this outrageous price inflation and "I'm better than you" attitude.

Whilst these 'experts' will try to offer you their services for a bargain price, if their grammar is atrocious you can rest assured that they are using a translation tool to write their emails or advertisements and are actually located overseas somewhere.  This type of 'expert' is basically pretending to understand what SEO is. They think that pay per click (PPC) advertisements are the same as generating organic optimized results, but they're kidding themselves - PPC results are ranked nowhere near as highly as organic optimization.  Ensuring that you avoid the SEO 'experts' who are less than desirable will be hugely beneficial to boosting your website's search engine rankings. By knowing what to look for in a bad SEO 'expert', you will be well on your way to finding the best company for your project.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 6/3/2014
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Crucial Traits of a Good Local SEO Expert

So you are in the market for a local SEO expert. You simply do not have the time, or perhaps the will, to do it on your own. Completely understandable, you are a busy entrepreneur. You cannot be spending all your time doing marketing when you got to be focusing on your growing clientele.  The question then comes down to... how the heck do you find a good local SEO expert? What about a great one?  Well, there are some things you can look out for when searching to outsource this leg of your marketing. In this article I am going to talk about 3 crucial traits actually. Anyone you are considering, as possible candidates should be have these traits going for them.

Okay, okay, so this sucks for the guy just starting out in offering his SEO skills, right? But this isn't about helping the new guy; it is about you not wasting your time and money on someone who has yet to prove them.  Find out what they did for their previous clientele. It will be rare indeed for anyone to reveal who their actual clients are, but many times the expert will be forthcoming about what kind of industries they have served. Usually they will have statistics they can send you as well showing what kind of figures they were able to improve in a company's traffic to their websites.  Track record is supering important. Knowing the track record going in will save you a lot of potential grief down the road.

One of the best ways to find a great local SEO expert is by first looking at how you came across them anyhow. If you found them doing a search for search engine optimization firms, then you can bet they know what they are doing.  After all, the main way these firms market themselves is by using their own strategies! Well, that is if they are good at what they are trying to sell you. This is so easily overlooked, yet so very, very important.  Now this is not to say that every SEO Company you find listed in a search engine is going to be great for you. You also want to know their credibility, their ethics. As there is a lot of black hat tactics that go down in this industry that can hurt you as the client if you happen to get a shady firm working for you.  A good way to tell if people are good people is do a little research about them. Look them up on Facebook, give them a call and actually build a relationship with them first. That way you can feel comfortable before actually doing a transaction that could be a few thousand dollars upfront.

Though your ranks will not change dramatically quickly on the search engines once you are ranked, it is still important to do maintenance. Maintenance is just that. The local SEO expert will keep adding backlinks every so often to keep you ahead of your competition.  They will run statistics and diagnostics on your website from time and time, to see where the trends are. This is super useful if something new pops up in your industry that is suddenly getting a lot of attention.

Also if Google or other search engines suddenly change their algorithm, the ongoing maintenance will help you stay clear of getting slapped. Slapped is the term used by many experts in this field as being de-indexed, or in other words being taken off the searches entirely.  One of the reasons why you do not want to hire a shady firm that uses black hat tactics is for exactly this reason. Black hat tactics are a dime a dozen, and usually they are a fad. The reason why they are a fad is because the search engines are not stupid. They learn about these strategies and then change their algorithms to hurt websites using these unethical methods.

It is extremely important to use white hat strategies if you are looking to remain in this game for the long-term.  So remember these 3 crucial traits when it comes to finding an awesome local SEO expert. Make sure they have a proven track record of other websites they have ranked successfully. Also pay attention how you discovered them in the first place. It is always a good sign if you found them while doing an actual search! Finally, give them a call and build a relationship before actually doing the transaction. That way you make sure they are on the up and up if you will, and that they are good people who are not just out for a quick buck from you.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/27/2014
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How to Do SEO - A Starter's Guide to Profiting With Optimization

How to do SEO is an age-old question. A question asked by marketers, entrepreneurs and professionals alike. Whether you own a plastic surgery clinic, a chiropractor practice or a law office, we all have to get our names out there.  There is not a more attractive way of doing that either then learning how to do SEO. SEO once done is often a cheap comparison or alternative to traditional marketing efforts. You will never be ousted by your competition either, unless of course they put more work into landing those keywords than you did.

You want to know how to do SEO, so first you need to know the basics. The biggest thing in this marketing strategy is the idea of keywords. Keywords are simply the words people are typing into search engines on a daily basis as they go about looking for solutions to their problems.  An example might be someone who needs dog food for his or her pet. So they get on Google and start doing a search for "good dog food". They find several websites, they end up clicking on the first website they see and probably end up getting their dog food from that website.  That website that was the first website the user saw, has been optimized with SEO.

All SEO stands for are search engine optimization. Or in layman's terms, getting your website on the first page of Google, and hopefully in the first spot as well. Once you are sitting nice and pretty there, you are done. It is very rare for rankings to change dramatically except for when you first get ranked. After a couple of weeks of being on the first page of Google, you can safely assume you will be there for a while.  It is always good to maintain your websites ranking of course. Ranking by the way is the term used for where your position is on Google. Google shows 10 results typically for each search you do. So if you hear someone saying they can get you in the top 10 ranks, they are basically telling you they can get you on the first page of Google for whatever keyword you want to use.

This is a very in-depth conversation that goes far beyond just one simple article. But here are the basics. There is two schools of thought, there is on page SEO and off page SEO. Many side with one or the other as being the best and the greatest. Honestly though, it is a bit of both.  On page SEO is all about creating high value, keyword rich content on your actual website. When Google sends it spiders (programs that read websites) they will index your website as being very rich in a few keywords. Or they might slap you if you overstuff your website with the keyword you're targeting.

That is why it is really important to always write for people, not for the spider robot army of Google. High value content always trumps poor search engine optimization attempts. This will help you boost your ranking in Google over time.  The other side of the coin is known as off page SEO. Now there is a lot of debate here of what is right and ethical and what is wrong. Before we get into that debate, I will talk a little bit about what it is. Off page SEO uses what are known as back linking strategies.

A backlink is just where a website links back to your website. The philosophy is the more backlinks you have, the more important Google will see your website as for the keyword you are targeting. They will deem you a website of influence and reward you as so.  However, there is definitely a big difference between high quality backlinks and low quality backlinks. Many people use spam services to auto submit to millions of article directories at once. This is generally viewed as a very bad practice. All you are doing is filling the Internet with spam - no one likes spam.

No matter where you go to build your links, you should always realize that someone is going to be reading your article. Always write for people.  The ethical way building a backlinks are plenty and work way better. Many people do not realize that by spamming backlinks, you are actually going to get slapped in the face by Google. Google is onto this bad practice and they punish accordingly.  The ethical way, or white hat, on how to do SEO is by writing high quality articles targeting whatever your keyword happens to be. Then you take that keyword and content-rich article and post it on other websites such as an article directory. In exchange for your content, the article directory will give you a high quality backlink linking back to your website.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/27/2014
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How to Rate Local SEO Services Before Losing Your Shirt

The Internet is filled with local SEO services, social media and multiple other products that promise a lot. Sometimes they promise far too much. Unfortunately you only learn about the cost of your mistake after you pay the invoice to these companies that quite honestly did a horrible job.  Well, there is definitely a few ways you can go about it. One of the biggest way is do they have a website talking about local SEO? They better. Otherwise that is a pretty good sign that they have no idea what they are doing and probably just going try and scam you.

Another good sign is that they have a newsletter you can opt-into. Many marketers, good marketers that is, will have an ongoing newsletter where they share tips and tricks that their local SEO services offer. They tell you why it is a good idea to do one thing, or a bad idea to do another. This newsletter is all about adding value to you, the potential client, so looking at their newsletter can give you a good idea if they are worth your time at all.  So they have a good website. Awesome! So they have an intriguing newsletter and seem to know what they are talking about. Even better! But... do they have a phone number?

In the days of the Internet, social media, mobile marketing and text messaging - a phone number means even more than it did back in the day before all of this.  A phone number gives you the ability to actually connect with the person verbally. Before you call anyone for their local SEO services, make sure they have the other elements in place first, but once everything checks out, it is time to hit the digits and give them a ring.

Anyone worth their salt with offering local SEO services will probably give you a free 30 minute consultation of your website and your business. Listen and pay attention closely, because this 30-minute consultation could be the start of a wonderful - and very profitable - journey for your business.  It could save you a lot of money down the road when it comes to marketing your business. It is no secret that the world is rushing to the Internet. Nowhere is this truer than where local businesses are concerned.

People are researching into who is the credible professional in their community. Who is the plastic surgeon they can trust? Who is the chiropractor that can do the best at relieving their pain? Or who is the most skilled massage therapist that can help them relax affordably? Maybe they are searching for a lawyer, they are in a tight spot, and they have nowhere to turn to except for Google in their hopes to get their problems taken care of.

Personally, I always turn to Google when it comes to what services I want to purchase from the professionals in my own community.  As time goes on, this will just keep getting bigger and bigger. Right now is the time to take your local business marketing plan and start replacing the radio spots, the expensive TV commercials and ineffective print ads with a more efficient tactic?  If you want to grow your business, start learning about local SEO and local social media. These two mediums in themselves have the power to pay back many a boon for a far cheaper price than traditional advertising.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/27/2014
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Four Reasons Why Website Content Writing Is Important

A website is a pre-requisite for any individual or business that wants to reach a wider audience. A website ideally includes information about a company's products, services or content that the website owner wishes to place before readers who visit the website.  Website content writing essentially involves creating content suitable for a website. Here are four reasons why you should consider website content writing in earnest if you want a great online marketing strategy for your business.  There is a particular way in which information must be written and presented on a website. This could range from and include slogans, captions, advertisements, featured articles or blog posts.

Hence, when you want information about your business put up the right way on your website, you must use website content writing techniques and not just get information uploaded on an as-is basis.  It is not enough if you have good content on your website; it is important to have specific keywords and content format that conforms to search engine requirements.  In other words, if you wish to see top rankings for your website whenever a search engine lists websites in your niche, you must ensure that the comments, posts, articles include links to your website as well as carry specific keywords that are commonly used by visitors in their online search.

Earlier, companies and entrepreneurs made sure that they had good sales copy when it came to spreading the word regarding their business.  This sales copy was meant to give correct and factual information about their products and services and also played the role of exhorting the reader to try the products and services and eventually convert them to potential customers and finally into repeat customers.  This sales copy was used in advertisements, product catalogs, magazines and anywhere else that the marketing department thought it to be appropriate. Website content writing works in the same way as a sales copy would, albeit online.

Almost everyone accesses the Internet for some reason or the other. In effect, this has created the need to give people the right kind of information. Moreover, it is not enough to think only about the local audience, because there may be a demand for your product or service in another country.  Hence informative content that is put up on websites should also take care of the sensibilities and emotions of the people in other parts of the world apart from being crisp, concise, reliable and relevant. This makes website content writing a necessary part of an effective online marketing strategy.  Now that you are aware of why you should contemplate using website content writing in the right way, it would be a good idea to hire a website content writing service provider to help you put your best foot forward.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/27/2014
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How to Submit a Sitemap to Search Engines

Lots of people talk about or sell search engine submission services, however very few talk about generating site maps and submitting these to search engines. The reality is that submitting a site map is far more likely to not only get your site indexed more quickly, but also it can also have a positive effect on rankings.

Firstly it is free, very quick and easy for anyone to do. Secondly re-submitting your site over and over again will not improve your rankings and if anything will have the opposite effect and be viewed as spamming (unfortunately there are lots of companies out there misleading people when it comes to submission services). Once your site is indexed, in order to improve your rankings you need to look at implementing on-site SEO and then off-site SEO as well depending on the amount of competition in your market. Remember re-submitting your site is not going to improve your rankings.

A sitemap generated for search engines is different to the type of site map you may have on your website itself which is a simplified way for users to navigate your site, although the concept is the same.  A site map in this case is an XML document, which effectively tells them all the pages that your site contains, and where to find them.  Now if you simply submit your site to search engines you are only submitting the overall domain, which means when they index your site they are less likely to index internal pages, so submitting a site map increases the chances of internal pages being indexed more quickly as well, which can increase your chances of ranking higher.

Well firstly you need to generate an XML sitemap ready for submission. To do this if you simply Google the phrase XML sitemap you should find a number of free tools that will allow you to do this. You simply enter your domain name and then it will look at your entire site and produce an XML sitemap. Note these free tools usually have a limit on the number of pages a sitemap can contain before they charge you, so if you have a larger site you will need to pay a small amount for the service.  Once you have your sitemap then you need to sign in to Webmaster tools in Google and Bing or site explorer in yahoo. Once signed in you will be able to find the site map submission area and upload your XML sitemap from your local machine.  We're not suggesting that you don't submit your website to search engines separately, but only do this if your site is not already indexed.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/23/2014
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Qualities That a Reputable SEO Company Should Have

If you are going to search the Internet, you'll find a lot of SEO companies that are promising to help you improve the rankings of your site, and help you be more visible to people who are using the Internet. The problem with SEO is that you won't be able to get the best rankings if you only "know" how to implement the methods of improving the rankings of your site. Understanding what to implement and implementing what you understand are two different things, but a lot of people think that these factors are the same. As we go through this article, you will find out some of the things that you need to consider when looking for an SEO company.

There are hundreds of companies that are offering SEO services, but if you are looking for the best, you need to make sure that they have a list of previous projects that they have done. Keep in mind that you are looking for the best, so you need to make sure that you are going with a company that has completed the process several times. There are several companies that are claiming to have the capability to take your website to the top of the searches, but the truth is that they haven't done anything to back their claims.

You also need to understand that there are SEO companies that are claiming the results of other companies as theirs. Determining whether the company is really the one responsible for the SEO results may take a lot of time, but if you want to be sure with the service that you will receive, it would be better if you are going to contact the owner of the site and ask them what SEO company is responsible for their SEO results.

Pricing structure will also play a great role in the results that you will receive. There are companies that are charging thousands of dollars, while some are only charging several hundreds. Paying more for the service doesn't mean that you will get better results, because there are some companies that will ask a reasonable amount but still has the ability to give you the service that you need. This is the reason why you always need to check the background of the SEO Company before hiring them for the project that you want them to do, and spending money on a monthly basis for better search visibility.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/23/2014
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SEO Ranking: Coping With Constant Changes

Any website owner would be distressed to see their ranking on the search engines drop overnight. A first reaction might be an urgent call to ask the designer what went wrong. The revolution in business development, Internet marketing strategy, new clients and keeping with time constraints are some of the challenges that SEO copes with as well as constant change. So it is indeed important to know about some of the ongoing activities happening on the Internet that directly affects SEO ranking. 

Google launched a new feature in online search, the Google instant preview. This is the ability to have a glimpse of the web page design on the Google SERP's. Located next to the title in any search result is a "magnifying glass" icon that can be clicked on and a preview of the website pops up. 

In terms of SEO, Google preview means there is now a visual representation of individual web design that can impress users through any search results preview. A poorly designed index web page perceived by a user will most likely not be clicked on to be viewed. Changes such as this to a leading search engine becomes a continuous challenge to web designers to catch the user's attention with a simple layout scheme. 

With differing opinions regarding users searching capability and the best web design SEO practices, it still is possible to ensure that a website ranks high on SERP's. Following are the three best trends that can be applied to increase SEO rankings in these changing times.

Social Media Optimization (SMO) - SMO is an Internet marketing strategy using social media sites such as Facebook, MySpace, Twitter, YouTube and many others. Using various SMO to communicate products to social media users can greatly help achieved goals to optimize a business website. SMO offers added features like: RSS feeds; sharing buttons; polling tools; functionality for incorporating videos, presentations and images; user ratings and other promotional activities like blogging; comments; ability to participate in discussion groups; and posting personal status updates, all of which can be advantageous for any business internet presence. 

Real Time Search - This is one of the innovative features added to Google search that began in December. Through this feature, finding the most relevant result is easier since dynamic results are being delivered from many different sources including real-time information. This changed algorithms and Google's gained power over its competitors to offer SEO benefits by: utilizing the latest topical and breaking news to improve SEO; getting feedback to improve business performance; and scan for great ideas on trending topics to start business marketing campaigns.

Load Time - As had been predicted, one of the changes that leading search engines implemented and rapidly affected website SEO rankings was the page load time. If any page on a website takes too long to load, a decline in ranking should be expected. Note what Google recommends: that pages should load within 3 seconds or less; it accomplished, high-ranking can be continually enjoyed on this leading search engine.  Using SEO on a website is no longer a luxury; it is a necessity. One major factor that affects the success of it is the change that is inherent with Internet marketing. Hopefully the above information will demonstrate how to use Search Engine Optimization to help improve the productivity of a website.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/23/2014
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How To Get Your Website Promoted For Free

There are a lot of ways that you can leverage the internet to promote your website or even your physical location. I'll be writing about a few of these methods in this article.  Articles like this one are great means of getting traffic to a website and also an easy means of getting your business contact information out to the masses. Assuming you produce good content, there is no shortage of opportunities to get your articles published and read. Be sure to have a strong call to action.

If you have a retail business, you can get your business details listed in local directories including both Google and Yahoo which have "local" listings and based on the search will generate a listing usually at the very top of the search engines. For instance, if you search for "Salt Lake City plumber", you'll get a list of plumbers, their contact information. You can submit your own business information so that you have local traffic to your site or store.  Another service similar to the local listings is Google base which is Google's way of creating listings of events, products, photos, and just about anything else that people submit. This is a great way to get your products to show up in Google's search listings. It doesn't cost anything to list in Google Base and also has options for uploading spreadsheets.

Online classified ad websites such as Craigslist are great ways to get the word out about new products, new events, and products for sale and can be a great way to list regionally specific sales as well. One strategy that works great for online classifieds is a coupon code that can be used on a website or printed out and brought into a store. People tend to respond to offers where there is a "special" deal or even a perceived deal.  If you've heard of Facebook or MySpace, then you've heard of social networking websites. As much as most of these sites are meant to keep people in touch and connected, these can also be leveraged as means of networking with other business owners or customers that may also be able to get value from your products and services.

Another way to get traffic to your site is to comment on other people's blogs. This works the best when you have blogs that get a lot of comments and posts that get a lot of views. Adding a comment that provides insight and adds value to the original message will get people more interested in what you have to say on your website which will create traffic to your site, and depending on the blog will also create some search engine optimization benefits and help you with your website's ranking.

There are several things you can do to get traffic to your website and if you're wiling to spend the time, you can get a lot of traffic for free. These are only a few of the methods that can help you. Learn more athttp://www.6wseo.com

Posted by: SEO/SEM SMO on 5/17/2014
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SEO And Internet Marketing Tools

The demand for the best SEO service has been increasing progressively due to the ascendancy of the internet in the world of business. Search engine optimization is considered as one of the more essential business solutions especially for online entrepreneurs. For one, the assistance of the best SEO companies is solicited by website owners to obtain more visitors and help them attain top positioning in search engine results as well as promote their businesses in the midst of stiff competition.

At present, many people are weighing their options on how to generate additional income because of the impending economic recession. For those who are looking at the possibility of engaging in online business ventures, one good option is internet marketing. However, professional help is needed such as that which can be provided by the best SEO companies. Since, more and more people are making money online, then it is worth considering this option seriously. It is very convenient to be working from home, setting your own hours, and even incurring minimal hours compared to your present day job. All you need is a good plan and some professional internet marketing tools to make this option a reality for you.

Through the best SEO service, you will be introduced to the novel concepts of optimization and internet marketing. You will learn about internet marketing tools, which are considered a key element in a successful internet marketing campaign. In fact, there are thousands of software solutions and programs that internet marketers use in their businesses. You can sell physical products, services, or engage in internet marketing networking sites or connecting suppliers with buyers. You also have the option to write articles or blogs. There are many sites that are willing to pay for performance based on page views for any topic that you can write about. There are also companies that make direct payments for specific topics such as academic articles, corporate newsletters, and technical stuff or power point presentations.

It is best to solicit advice from the best SEO companies as these can give you useful information on how to generate income through online means. Internet businessmen can advocate their products and services through internet marketing. Lower advertising costs and diffusion of information to an extensive range of audience are some of the encouraging changes brought about by internet marketing.

With the aid of the best SEO service, you can make substantial income from online activities. You just have to become skilled with the system of affiliate marketing and how to put into practice what you have learned successfully. There are effective marketing tactics that can also be used to enhance your business. However, the success in building the business ultimately depends on the quality of the product, the sound reputation and the capability to connect effectively with customers. You can then proceed to develop your product so that other people can sell it for you. There may be an effect on your profit but this is still a sure way of increasing your sales.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/15/2014
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SEO Services - How The Cost For Hiring Such Services Is Decided?

How much do you have to pay for hiring SEO services? This question often comes first! There are so many people nowadays who want to hire SEO services for promoting their websites, products, and services online so that they can generate a strong global presence for their business or company. But, ultimately, the cost for hiring these SEO Services comes at the top of your marketing plan, doesn't it!

Like other purchase or business transactions, you will only wish to spend the money if you are comfortable with what you get. Your comfort zone is often stretched to the limit and is based on different level of dependencies like the reputation of the business, how well you know them, the history and time frame of a business, and what was the first impression. As far as the truth associated with SEO services is concerned, it often suggests that this is not hard work. However, that never means it is easy!

The cost of hiring an SEO company is directly proportional to the services that are provided by them. The current industry prices can start for as little as $200 and soar up to $5,000 monthly. It all depends on the level and duration of service provided by the company. Hence, it is best to consider the output and return on investment rather than focusing on just the cost factor associated with the package. The market is abounding with run off the mill SEO providers that promise you the world at unbelievably low costs. These companies typically use unscrupulous techniques that could have severe legal implications for your website in due course. Instead, you should hire a provider that considers SEO a work in progress and furnishes you with regular statistics and reports that detail the progress of your campaign.

Performing SEO often takes time, effort, dedication, techniques, and strategies. And, most importantly, experiences with the SEO services should be considered when you are hiring one. All these elements also play an important role in deciding about the cost for hiring a SEO service. Let us examine some of the popular packages offered by SEO providers in detail:

Hourly rates - Although engaging an SEO provider by the hour is a very flexible and cost effective idea, they could be working for another client when you need them the most. However, such providers can also be an advantage as unlike packaged offers, you have the liberty to choose the service you need.

Preset packages - While preset packages can be useful for big establishments, it is not such a good idea if you are only looking for selective optimization of your site. You would end up paying a fortune for unnecessary tweaks and SEO operations that are not required for your website.

Customized packages - Customized packages are ideal as they offer personalized optimization that caters to your individual requirements.

The concept of SEO is a broad term that encompasses a wide range of operations, which include market research, copywriting, on-site optimization, off-site optimization and tracking and analysis. The aforesaid operations play a key role in laying down the groundwork for optimization and are taken into account when it comes to deciding the total cost of the package.

Changing trends in SEO gave birth to various Internet SEO services. In spite of many free materials online that teach the whole process, most of the business website owners also prefer to have experts optimize their websites. So with this aim in mind, the SEO expert always observes ever-transforming SE algorithms. In the same way, he tests, researches, and refines his methods. Prior to talking further about the responsibilities, let us remind you that the SEO specialist should always find ways to optimize sites.

Hiring an established SEO firm would save you time and deliver the desired results at a competitive cost. Going by the current industry standards, all reputed SEO services begin at a minimum of $1500 per month. The price depends entirely on your optimization requirements and the professional fee charged by the firm to rake up high page rankings for your site. Keeping all these factors in mind, you should shortlist a couple of SEO providers and accordingly select the one that is most conducive to your budget.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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Article Marketing Tips To Easily Blast Traffic To Your Website

One of the best and easiest ways to get traffic to your website is with article marketing. And who doesn't want traffic right? Without it, your website will fail! It doesn't matter how good of a site you have if no one sees it. Creating 400 - 600 word articles and submitting them to article submission sites can really bring a lot of traffic to your website - IF you do it right!

And there is no need to be intimidated by article marketing. I have heard it hundreds of times before... "I can't do article marketing because I can't write". This is pure nonsense! If you have written an email or a letter to a friend or family member before, you can write an article. All you need to do is write exactly the way you would talk when trying to teach a friend or family member something. Simple as that. Don't over think it!

But that is not what I want focus on today. What I want to teach you today is how to create an article that will easily drive traffic to your site. Here are 3 tips for you to dive into:

You need to find keywords to target in your articles that are being used by people to find specific information in your niche. Keywords that have a good combination of high monthly searches and low amount of competing pages. This combination will give you the best shot at ranking on the first page of Google for that specific keyword phrase.

Once you have found a keyword phrase that is suitable, you will need to include it in specific areas of your article. You need to include your keyword phrase in the title of your article, 2 or 3 times in the body of your article, in the tags of your article and in your bio box. And hyperlink your keyword phrase in your bio box for best results.

Everyone knows that the bio box area is important because it includes the link that will send traffic to your website. But what people often do wrong in this area is they put a bunch of information about themselves here. That is a big mistake and a waste of space. What needs to go in your bio box is the main benefit of your website. If you are trying to build a list and you are sending your article to a squeeze page, include the main benefit of the freebie you are giving away if they sign up to your list. Make people feel like they need to check out your offer!

These 3 tips are very important to get the best results when doing article marketing. If you take action on these tips and start punching out articles on a regular basis, you will build up a large amount of high PR back links pointing to your website and you will start to see an influx of traffic to your website in no time.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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Enhance Online Presence Of Your Website

What is website SEO? Well, it means doing search engine optimization for a website. If you have recently started an Internet based business or you are planning to start one, then you may ask this question first: why do I need to perform website SEO? If this question is currently running in your mind, then you are on a right track! Keep in mind that launching a website without implementing SEO would be just like a restaurant that is invisible to customers.

This is the World Wide Web and millions of sites are already competing for the products or services you are offering. So, realizing success in your online business often depends on implementing Search Engine Optimization techniques for your website. This is the most effective method to make your website popular on the web. Website SEO also helps in enhancing online visibility of your website. In return, it offers a huge flow of targeted traffic that often results in enhanced revenue generation. Well, this method can be best presented through an equation that goes like this: Website + SEO = More Profits.

Enhancing the online presence of your website through SEO can be done in several ways. The most integral component that is required for the success of your SEO campaign is good quality content. If the content on your website is below par, all your SEO efforts would go in vain. Good quality content that is relevant to your niche and optimized with keywords would attract the attention of search engine bots and render high page rankings for your website. High page rankings would further translate into an influx of web traffic to your site. The good quality content displayed on your site would grip the interest of your readers and make them come back for more. The rise in the frequency of visitors would quadruple the in flow of web traffic to your site and significantly bolster its presence online.

Article marketing is another effective SEO technique that can enhance the visibility of your site online. Your SEO provider would publish original articles that are relevant to your website in a variety of free article directories online. Select keywords and phrases contained in the articles that figure high on search engines would be assigned hyperlinks to your website. Hence, whenever a user clicks on these keywords he would be redirected to your site. Depending on the number and frequency of clicks, your website would become a prominent entity online.

Keep in mind that an enhanced online presence is often important for an online business, which can be only achieved through website SEO. Proper Search Engine Optimization (SEO) will bring lots of traffic to your site for free. SEO also helps to build your brand reputation as savvy web users are always looking for what is new and exciting. One of natural methods to increase a website's popularity is to get links from the related sites and the authority web sites in niche. In addition to this, directory submission is one more link-building tactic for new websites. Use trusted directories such as Yahoo and DMOZ to get traffic to your website.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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Creating a Plan for SEO Link Building

Large numbers of quality external links are important to achieve the top search engine ranking you want. Besides engine rank, these links should be in places that your potential customers are likely to visit. To get the maximum value from each link, you should have a plan for SEO link building, just as for every other element of your marketing campaign.

The first step in creating a plan is to generate the keywords that will be your focus. Use a keyword tool to help you, as well as seeing what keywords are working for your competitors. Create a master list of keywords, which will change over time as you add new ones and remove those, which have proven to be ineffective.  If you're smart, you've got a calendar on which you have written your marketing plan for the entire year, and SEO should be included. Figure out what types of content you are going to deploy, and when you want to do it. If you want to update your social media pages weekly, mark it on the calendar. If you want to send out quarterly press releases, mark it on the calendar.

Another nice benefit of using the calendar is that you can plan strategies to coincide with holidays, business anniversaries, peak and ebb periods, financial reports, and any other events that might be relevant. Content tied to these events is more engaging to readers, leading to stronger links. With everything planned out on the calendar, you'll have plenty of time to prepare and submit your content.  Consider that search engine algorithms look for large numbers of identical links, which have appeared in a short period of time and will de-rank the link. Take care to avoid mass submissions. It's all right to have your content ready to go ahead of time, but strategic deployment will produce better results. With a plan in hand, you'll be better prepared to roll out content on a schedule that looks natural to search engines, improving rank.

Reviewing your metrics (conversion rate, keyword performance, and other analytics) regularly will enable to change your strategy as needed. This is the only way to evaluate how successful your marketing campaign is. Include review dates in your plan, so you won't forget or be tempted to skip them to save time.  It's not always easy to keep up with marketing demands, especially if you are on your own. Having a plan to follow will keep you on track, and help you to approach SEO from a more relaxed frame of mind. Of course, you'll remain flexible so that you can respond to changes in the market or as a result of feedback.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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Advantages of Using Readymade Software Scripts or Websites

Most of the times many of us do not make an effort to write our own scripts, since many scripts of very good quality can be found on the internet for either no cost or at very competitive costs. A variety of scripts in a host of languages including PHP are on offer on various sites.  Many webmasters don't write their own PHP scripts, simply because, either they don't know how to, or they just don't bother to write one when they can just pick up a readymade one. So whether you don't know how to write, or are simply too lazy to or too busy to write one, keep a few things in mind before blindly picking up scripts.

Basically a check on the requirements of the script should be made. What's the use of hunting for a script if your host can't run it?

A lot of start-ups are extremely cost conscious. The fact that you are looking for readymade script could mean that you are indeed concerned with costs. Just because you are on a shoestring budget doesn't mean that you won't get a good script for cheap or for free. It just means that you're not looking hard enough. So if at first you don't do well, try another time.

You have a basic layout and blueprint of your website ready. So does this script fit in? Is it flexible? Can you change the look and the feel of your site, letting you change colors etc? It if let’s you do all that, great!

What are the features that you will need? Does the script have all of those? Well, if not, than how many features are you short by? Will installing this script be a positive solution or will there be additional requirements? If it's going to fall short, look harder.

How easy is a script to install? Though most of the scripts are quite straightforward to install certainly not all of them are. Better to upload the script, answer a few queries from your Internet browsing software, and lo and behold, you're ready to go! Complicated scripts will require a little tweaking at the code level during the set up.

Most of the zero cost scripts, and perhaps a few of the paid ones also, won't come with support thrown in. In case of any problems with them then you won't know where to go. You may have to ask the writer of the script or go online on various communities. It always helps if you know at the back of your mind that help is at hand.

A lot of scripts, like WordPress, have a lot of plug-ins that are separately available. You can add these plug-ins to make subtle changes to the way in which the script works. Additional features too can be added this way.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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Deep Linking Gets Traffic to Inner Web Pages

Link building is the process of building backlinks for the home page of your website. Link building strategies help the URL of your website reach the top of search engine results. This is a very important way of marketing your business to the public, and gaining web traffic in return. However, a lot of information about the product and service is often found in the inside pages of the websites. Therefore, even these inside pages must reach the top of search engine results, in order to create a positive impact on business clientele. The back linking of inside pages is known as deep linking.

Therefore, you need to aim at getting your inner pages listed for top keyword searches. This technique also means more and more of your pages get indexed by search engines.

Deep Linking SEO practices are particularly useful when the consumer searches for very specific product or service categories - E.g. a search for "Chinese silk carpets". Such a search will not produce any relevant keywords if your company only uses backlinks for the home page. This is because it is less common that a company selling carpets specifies "Chinese Silk Carpets" as an item on its home page.

In this way, deep linking helps you to provide potential clients with the precise information they want to have. When the client discovers that this is the inner page of the website, he will be more tempted to look at the complete website. Thus, you can also hope to sell more items than what the customer initially was looking for. The other, logical advantage of establishing a deep link for most of your pages is that, this increases the numerical possibility of your website content showing up in search engine results. If 3 or 4 out of the top 20 results link to any page of your website, you are almost guaranteed to get some visitors each day. These visitors will have the chance to look at different pages of your website, increasing your sales.

Creating good backlinks to your inner pages is a task you should assign to a good SEO firm. SEO firms have wide experience in providing deep link services. There are a number of intricacies that any deep linking process involves. For instance, deep links must be created only for pages, which are likely to arouse the maximum interest. Also, there must be an order of the pages that a customer is most likely to visit first, second, third etc. A customer looking for product reviews or gaining more information about a product might visit a forum link first. Thus, if you have a discussion forum on your website, you should give preference to deep linking that page. This also means that the pages you link depend upon your target audience. If you are a wholesaler, a retailer will be more interested in the design and price of your product. SEOs possess the expertise to guide you on such crucial intricacies of inner page linking.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/10/2014
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How Can I Improve Rankings in Google?

Search Engine Optimization plays a significant role in positioning the website's Google ranking. These organic rankings provide a seamless traffic flow without paying a penny. By using the best SEO tricks, the website owner can get their web pages ranked on the top pages of the search engines. This initiative in fact can further help the company's website to increase its profitability, and draw more business through different online platforms. So SEO in true sense remains countable amongst the finest credible source delivering the most authentic insights of the results desired by an individual.

If there are positive factors related to SEO, there are also many false stereotypes that have been rumored by the critics or say anti SEO elements. Many critics supporting this school of thought are of the view that SEO is completely a useless process. The websites can get ranked without using any SEO tricks. But if the online SEO aspirants will go by the words of experienced experts in the same field, they could easily figure out the truth. According to them, 'SEO is necessary to get the targeted website on top. But when SEO is complemented by the right content, it automatically starts accelerating the page rankings. But site without content could result in complete business fiasco.

The other factor that could impact the Google rankings is the link exchange potential. The links received by the SEO person doesn't give immediate results. Google's faith lies in the sites authority, which is largely judged on the variety and quality of links. Links add authenticity to the site and makes it easily approachable to the online users. It makes the web site more conceivable to the spider crawler and later indexes its data base to provide the best results. Without the link building process no site in this world could excel on the search engines. As the result of it, the site in the later stages will struggle hard to rank on the search engines and traffic on the whole will suffer largely.

Besides this, the quality of meta tags, site speed and internal linking also remains the most focused areas by the SEO service providers. The speed of sites recently came under scrutiny when it became a ranking factor during the Caffeine algorithm update from Google. When a page load time becomes a ranking factor, it means the SEO person has to keep an eye on it else web site's position on Google could show a major downward shift. Therefore, the online users can now say that all these aspects are coherently linked to SEO and they must be monitored well to get the expected results on the Google search engine.

The keywords enriched texts, use of HTML language in line with the principles of CSS validation, Meta description, site map creation and better interlinked pages also remain some of the key areas, which could impact the Google rankings. If the SEO person keeps a complete track record of all the current developments in the above mentioned areas, it is assured that the web site will get ranked on the very first page of the Google engine, which in fact continues to be the much anticipated goal to achieve.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/9/2014
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Google+ and the Potential Impact on Search Engine Marketing

The Google+ is a much advanced social media network developed on the lines of Facebook, Twitter and Orkut. This network has been endowed with such important functions that it could be easy for the website owners to endorse their site within a few seconds. The +1 feature in this league has turned out to be best tool by which you can easily voice out your suggestion whether you like the particular web page or not. The +1 feature on the Google engine has proved to be a big advantage for all those people who are searching for the best websites concerning to a particular subject matter.  Pressing the +1 button placed along with the series of sites means that you are recommending the particular site as the best one. Your every click will be indexed in the search engine's data base. Next time when other online user will put similar keywords relating to a particular subject, the site scoring maximum number of likes will start appearing on the top 5 pages of the search engine. For example if a person wants to buy the pair of shoes. He will first enter best shoes available in the address bar. As soon as an individual enters the keywords, the Google engine will commence delivering the relevant results. From the millions of options available for shoes brand, the buyer will buy only that product which has scored maximum of likes or say recommended by maximum numbers of online visitors.

According to the latest research done by the online analysts on Twitter states that the updates tweeted on the regular basis delivers late results on the search engine. But on the other hand, the updates or recommendations made on the Google+ offers much better results from the search engine optimization perspective. Promotion through Google+ can help to improve the website rankings on the Google search engine. The SEOs, with the help of Google+, can easily achieve their set targets. Google+ acts as the steadfast form of social media network where you can share your updates and links of the sites exclusively.  The Google circle is another impressive feature in the Google search engine where you can share immense numbers of web links, videos, and can endorse many other advertisement campaigns within the specific groups, clusters, peer groups and professional groups. The Google circle has +1 feature with the help of which you can easily share all the prospective campaigns, further leading to the aggressive promotion of the web site.

The SEO persons who pour their full efforts in searching out the key words, exchanging the links, and creating the PPC campaigns could now rely on the most affordable form of promotion tool known as Google+. If Google+ has many positive points, at the same time, there are many critics in the same line, which have left no stone unturned in figuring out its negative points. Many critics are of the view that Google+ has no impact on the SEO and it is useless. But going by the view points of many SEO analysts, the Google+ has a great impact on the optimization process. The results driven by the organic process are greatly affected by the Google+ campaigns. With help of this social media network or tool, you can easily draw out the best decisions on buying or sales of a particular product or service. So if you still haven’t not made any account on Google+, then go ahead and make it now, because it could help you to reach the set ultimate goals.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/8/2014
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Reputation Management: To Build, Engage, or Bury?

There is a good chance that, at some point, reputation management for your company will become a necessity. The following are a few of the aspects to consider and implement.

The best reputation management technique available is to build your presence on the search engines prior to the arrival of negative content. Much akin to building a fortress prior to attack instead of during one, this practice goes beyond the objectives of typical search engine optimization toward multiple listings in the top thirty rankings (first three pages) on the search engines. The reasons are two-fold; the first that by seeding the search engine results pages with brand building content you can build trust and familiarity with your potential customers. The second is that this same practice will make it much more difficult for negative content to work its way up to rankings high enough to be seen by people searching for your company. Additionally, while it's true that one negative comment can cause a lot of problems, having it outnumbered by a multiple of positive ones will likely lessen its impact.

Whether online chatter takes place on blogs, in a forum, or on a social media site you'll want to be able to participate in those conversations, especially should the tone be negative. To that end, monitoring what is being said about your company will allow you or your reputation management company to engage at an early stage of the ensuing thread. Whether it's a misperception, a rumor, or a legitimate beef about something your company did or didn't do, telling your side of the story as soon as possible is a must. If the complaint or review is legitimate, taking accountability and laying out how your company plans to deal with the issue will let people reading the thread know that you're listening and respectful of input. Either way, participating in conversation allows for the best representation possible.

Unlike the days of traditional media where a story would lose its legs and drift out of the public's consciousness, a story on the internet will hang around for the ages. If there is truth to the story, engagement in managing the story will likely prove to be the most efficient use of time and resources. On the other hand, if your company is being attacked for the purpose of revenge or a competitor trying to gain advantage, an online reputation management strategy of burying the associated negative content will be the best method for minimizing damage. As mentioned previously, pro-active reputation management can make the make the job easier by limiting the amount of negative content that makes it to the front pages of the search engines. Still, clearing whatever does come up becomes priority one. The creation of blogs, websites, articles, and press releases followed by search engine optimization and marketing is the normal course of business for pushing content away from the front pages of the search engines. The time it takes for a successful campaign is totally dependent on competition for the space and the veracity of the attack.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/6/2014
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Build a Strong Website Presence With A Reputable SEO Company

For your business to realize an excellent growth in sales, you need to apply the best marketing strategies in place today. Internet marketing is offering cost-effective businesses marketing solutions, whether it is business to business (B2B) or business to consumer (B2C) marketing. However, in order to optimize on your Internet marketing campaigns, you need to deal with a primed SEO company that understands your marketing needs.

Through such a SEO expert, you are able to turn around your business sales and record improved returns on investment. There are various ways in which SEO services can generate huge targeted traffic for your website that can buy your products and services. They include developing quality website content, applying the most performing keywords, building permanent one way links, and also embracing website reputation management.

Moreover, you can increase web traffic through social media marketing and pay-per-click marketing campaigns. It requires a SEO expert a lot of intrusiveness and creativity to model out these marketing techniques to be able to enhance your business growth. In web content development, you can have the most compelling contents such as blog posts and content articles, which are submitted to high rated directories and blog sites.

Good web content is a primer to your Internet marketing and with a primed SEO service, you can have the best contents that can help generate traffic in your website. Search engines like Google, Yahoo, Bing, MSN, Ask, and AOL are using content to index and rank websites. With relevant, fresh, and high quality web content, you are able to generate more traffic to your website.

The kind of keywords used for your website will help in determining the amount of traffic you receive. Through SEO services, you can benefit from keyword research, which establishes the most commonly used keywords for your website. There is need to identify the best keywords that yield good results in driving traffic to your website. This will ensure that you not only get huge traffic but also a traffic that is targeted and can buy products and services.

A SEO company will also help in enhancing your website reputation. At times, businesses suffer from negative comments that are posted on the Internet regarding their businesses, products, and services. Due to the nature of interaction on the Internet, a single negative comment on your business can spread rapidly and be read by many people. The SEO expert is experienced in handling such comments to ensure that they do not damage the reputation of your business.

The comments can be pushed to the back pages of the search engines results or removed altogether. Another aspect, which you can get from the SEO services, is social media marketing. It is certain that social media marketing is offering great opportunities for businesses to realize their Internet marketing goals through sites such as Facebook, Twitter, LinkedIn, and YouTube. If the SEO Company connects your business with the social media network, you are also able to enhance your sales growth remarkably.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/6/2014
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Local SEO Tips - How to Optimize Your Google Places Listing

Google Places is now considered as one of the best tools that local businesses can use in order to get more customers and increase their brand awareness. Aside from the fact that it won't cost you anything to have your business listed in Google Places, you will also be able to improve your rankings without spending a lot of time. Below are the steps that you need to take in order to get better Google Places ranking and get better results from local SEO.

The first and most important thing that you need to do is to conduct a research. This would include the keywords that you want to target, the number of searches using the keyword, and the number of local businesses that are targeting the same keyword. By doing this, you will be able to get all the keywords that will work best for your business, and optimize your listing based on the information that you acquired.

There is a lot of information that you need to provide when submitting your business to Google Places. All you have to do is to make sure that you will be completing all the information that they are asking from you in order to get the results that you are looking for.

You also need to make sure that you will be submitting photos of your business. The more photos you have, the better idea your customers would get if they found your listing in Google Places. Aside from this, you'll also have the ability to provide 10 photos for your Google Places listing, so why would you settle to submit only 9?

Aside from photos, you also need to make sure that you are going to submit videos that will show your customers about the things that they can expect from your business. Local SEO will play a great role in increasing your business's results, so you need to make sure that you are going to submit up to 5 videos for your business.

Once you've successfully submitted your business to Google Places, another step that you need to take in order to make use of local SEO is to get rankings and reviews from your customers. This will give your customers an idea of the things that they can expect from you, and will ensure that they already know the things that they can expect from you, long before they visit your establishment.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/6/2014
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Unpacking The SEO Package

It's just the nature of the industry to see a lot of variety in different organic SEO solutions. But although individual aspects such as keyword choice, placement, and PPC can change, most of the common elements will remain the same. But what are they? And what are they designed to do? Understanding them will help you make the most informed decision about your web marketing needs.

This is a core part of any viable SEO package. The purpose of it is simple: Google and other engines consider a site to be more valuable to users based partly on how many other sites are linking to it. In short, the more links pointing to a particular website and for a particular term, the better it's likely to fare in the results. Link building is the art of finding ways to generate links that only come from good, reputable sources and benefit your business.

There is a lot more to your website than meets the eye, and engine crawlers are experts in seeing all of it. Little details within the code of the page may not seem significant to a human reader, but to a crawler it can be quite a big issue. Onsite optimization involves changing these little details and can have a big impact on a website.

This is really the heart of organic SEO. There is a common saying that "content is king," and on-page strategy is all about content. The reason for its importance is simple: it is something that both crawlers and human visitors see. Therefore, it must be compelling enough to interest people, while also being rich in the keywords that indicate its utility and relevance for Google, Yahoo, and Bing.

An SEO package that lacks these three elements isn't likely to be as effective as desired. When done right, these three elements work together cooperatively to create an overall benefit for your website. Onsite and on-page combine to create something compelling for readers and for engines as well. Link building adds another dimension to the package by backing strong text with support from other sites.

Keep in mind that these are just the basics. They are the heart of most packages, but they are not the only options. There are many things, which can be added on top of them, and many strategies, which can be used to accomplish these three goals. These are simply the pillars of virtually any package, found throughout the industry and used to help countless companies rise to the top for their desired terms.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/6/2014
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Search Engine Optimization And Why You Must Use It

E-commerce is a very competitive and cut throat business. You have to prepare yourself with the proper know-how and the tools to make your site stand out and become a cut above the rest. Each day there are, more and more sites that are clambering to optimize their rankings in the search engines and if you let your guards down, you may just get trampled down and get left at the starting line that are filled with so many other failed e-commerce sites. Search Engine Optimization or SEO is a term that is widely used today by many e-commerce sites and online business entrepreneurs.

For the past few years and the next ten years or so and thereafter, search engines like Google will be the most widely used internet tool for people to use to find the sites that they are looking for and need to go to or for them to find the product or information they really need. Most people who are looking for information who use Google, Yahoo, and MSN etc. more often than not use the top ten search results on the first page of these sites..

Most website owners who are on the first page, mainly the top three to five determines a websites success in SEO rankings. Your sites link will have a higher than average probability of being clicked on when you have a high page ranking. The more traffic that you can get to your site, the more business success and profitability you will have.

What is optimization and do you have to use it? SEO is a technique use to optimize your website so that the search engines like Google, Yahoo, MSN etc. can rank your website as high on their pages as possible so that people who are searching for products or information that you may offer can quickly find your website. This is beneficial if you offer products on your websites and want to receive the type of traffic that you are looking for.  You need high page rankings to be number one or at least be in the three to five top rankings on the search engines. If you plan to generate income from your sites this is a must. The importance of optimizing your website is that you get the benefit of generating high traffic volume that can potentially turn into sales. So again, what is search engine optimization? SEO is utilizing tools and methods to make your websites top ranking in the results of the search engines.  The main point is to get yourself on the first page or better yet in the top half of the page which will ensure that your website will generate public awareness of your website's existence and therefore generate more traffic. And as anyone who has an online business knows the more traffic that finds itself to your website, the more leads and potential income for your business.

It is essential to aim for the top ten spots to make your website ranking better. As mentioned earlier, every day is a new day for all e-commerce sites to improve themselves so that you can rank higher by using search engine optimization. It is important that you learn how to use SEO to make your site better and better everyday. There are many tools and products out there that say they can help your website get better ranking but most are useless and fall short of the hype.  It is important that you use products that are tested and created by seasoned experts in the internet marketing field. SEO Marketing Expert Chad Ian Lieberman right now for search engine optimization created my favorite product out there. His products are guaranteed and they do deliver.

I will be honest and say that SEO requires work to be fully realized. That is one of the reasons why I use SEO 6W Link by Chad Ian Lieberman. They help my websites rank higher during searches. However, there maybe some things or aspects you might have to change yourself on your site or add to get your website listed higher and this you will learn in the course which was very helpful to me. This may also include getting lots of information about the keyword phrases that are popular in regards to your sites niche.  You may also need to rewrite your sites contents so that you could get the right keyword phrases on your site without making it too commercial but rather light and informative. There will be certain rules and guidelines that must be followed when making your website's content search engine friendly and conducive to high page rank optimization.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/6/2014
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Finding an SEO Company for Social Media Marketing

SEO today is increasingly diverse. If you want your website to succeed, you don't just need please Google and Yahoo now. Moreover, your website is not the only thing that you need to optimize for SEO. There is Facebook, LinkedIn, Twitter and a host of other services that you need leverage in order to get on top of the results. You need your SEO Company to be able to adapt to changing trends and optimize your website the right way.  When you are searching for search optimization firms to boost your social media marketing, here are the aspects you should know are important:

Your Facebook page tells people about your company. It establishes who you are, what you do and how your customers benefit from you. It is like the About Us page on your website, only much more visible important. The same goes for LinkedIn pages for your business or any other social networking avenues.  An SEO company should be able to study your business and then create a suitable page that will grab people's attention.

Conversing with your customers and potential customers is the most important benefit of social media and this is what you should leverage. Look for search engine optimization firms that have experience in designing Facebook pages that are highly interactive. They should develop an easy way for your customers to get in touch with you.  Your firm will tell you that this is the best way to create a good image and create a loyal and satisfied customer base for you.

A good SEO firm will tell you that just one social networking site is not enough to increase your brand presence. You need to be on multiple platforms, because your customers will be spread over many networking sites. If you want to be able to reach broader audience and attract more customers, you need to be found at more places.

Experienced search engine optimization firms understand that they social media optimization has to be approached differently from traditional engine marketing. They will create strategies that make your products and services shareable. That is because you spread awareness about your company through word of mouth, i.e., through Facebook Likes and Google 'Plusses'.

Finally, a good SEO firm is able to bring together all aspects of social marketing together and then come up with a really good campaign to promote your business. Although SEO for different social networking sites varies, the firm will be able to create a consistent message across all these sites for you. This is why you need to do your share of research before hiring for SEO.  Many search engine optimization firms have starting focusing on all avenues for promoting your website. At the same time, many have still not reached that space. Before you choose an SEO firm, you need to first gather your requirements. A good firm for one business may not be the best one for another. Your SEO Company should match your needs.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/5/2014
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Hiring a Link Building Service and Other Tips for Effective Link Building

The building of links is one of the most effective search engine optimization (SEO) techniques. This is because link building is White Hat SEO, links are mostly permanent, links are cheap and sometimes free to create and maintain, they help in navigation in your site, and they bring in a targeted Web traffic. There are several tips that will help you in your link building campaign.

For an effective link building campaign, only entertain links from websites that have a high PR or PageRank. You should only go for relevant links, meaning you should link to a website that is in your niche. You should avoid no-follow links and go for do-follow links. Consider using anchor text since links with anchor text are highly valued by Google.

Go for websites that offer permanent backlinks. You should avoid buying links from link farms since this is considered to be Black Hat SEO by major search engines such as Google, Bing, Yahoo!, and MSN, and your website could even get banned. You should place your links in articles meant for article submission directories and in Squidoo lenses, social bookmarking websites, social media profiles, voting websites, press releases, and forum signatures. Article submission is particularly important in that the articles help in online marketing, they are permanent, they are free to post and maintain, and they bring in a targeted Web traffic, and they bring you out as a professional in your field. Such articles get tens if not hundreds of views each day and if you have quality content, people will see you as an expert in the area and they will follow the link to your landing page for more.

You could pay a blogger to talk about you and to include a link to your website. You could do blog commenting and include links to your website in the comments. Blog commenting is important in that it brings you targeted Web traffic since only those who find what you have written interesting will click on the link to your website.

You should go for the link building method that best suits your website. You could get links from non-commercial websites. Websites that have .org, .edu, and .gov domains are particularly advantageous since they usually have a high PageRank or PR. You could build links in websites that are in your niche. This way, those who see the links are people who are interested in something similar and they are more likely to click on a link to your website.

Consider the type of link vis-à-vis where you are placing it because different links are meant for different contents. As an example, a contextual link will do well in a press release and the same link will not be accepted in an article meant for an article submission directory. Keep track of your link building campaign. Knowing how your links are doing will help you take the necessary actions such as pulling down ineffective links and reinforcing well-performing ones. There are several tools for these, some of them free of charge.

One of the most important tips when doing link building is enlisting the services of a link building service. Hiring a professional for link building is advantageous in that you get professionalism since these pros have the necessary experience, training, tools, and contacts. Hiring a link building service also gives you unparalleled convenience and saves you money that you would have used on your in-house IT team.

Generate a strategy that borrows heavily from tried and tested strategies but that is home-grown. The strategy should include other SEO techniques such as social bookmarking, social media marketing, the use of sitemaps, and the use of Meta tags - link building will not be effective in isolation.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/5/2014
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A Guide to Hiring an SEO Company and the Cost Benefits

Search Engine optimization is a critical factor that will determine whether your website will be a success or an outright flop. If you are on the internet to make money, whether through e-commerce or by attracting new customers, then you need to find a the right SEO company to optimize your website for the search engines. If you are planning to monetize your website you simple cannot ignore the vitality of SEO towards the success of your venture. Here are some of the reasons why you need an SEO company.

The size of the internet market place is so vast that your website would never be discovered if it wasn't for the search engine results. It is of the utmost importance that your website is listed within the first three pages of the organic results. A qualified SEO company should be well versed with the principles and practices of SEO today so that your website becomes easier to find.

The SEO company should be able to come up with ways of optimizing your website so that it beats the competition hands down. Every day thousands of web ventures are being launched on the internet. Some of these have up to date optimization of their websites. If you are in a competitive niche, then you can be sure that you will be left behind. It is important that your SEO company give you a competitive edge to stay ahead of the competition. It would be sad for new entrants to knock your website from the top rankings of the search engine.

The firm should be able to streamline the traffic and lead generation strategies for your website. The success of your website depends on getting new leads and also increasing your traffic. Social web marketing and email lead generation practices are some of the ways that the firm should help you keep your current traffic and build leads to new customers. Proper lead generation will ensure that your new customers are only too happy to opt in to your newsletters, ezines etc due to increased trust and loyalty.

When compared to traditional methods of marketing a business, the cost of hiring a professional company is minimal. If you consider the costs of TV and Radio advertising and compare these to the costs of hiring a company to optimize your website, SEO wins every time.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 5/1/2014
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Social Sharing Improves SEO

You can see social sharing buttons on the left of each and every post of this blog. Thousands of blogs have now adopted this technique of sharing their content on the social networking sites like Digg, Facebook, Twitter, and StumbleUpon etc. Why do they need to share their content even though they have thousands of daily readers and visitors? The answer to this question is really simple. Social sharing helps you to improve your SEO score with search engines and you just cannot ignore this for your blog.

Search engines give more value to your content if it is widely spread on social networking sites. Social sharing your content helps you gain some inbound links to your blog. Also, social bookmarking sites are regularly crawled by the search engine spiders. So, submitting your links to these sites can help in the faster indexing of your content. Social sharing is highly recommended if you want to increase your blog's pagerank fast. Though all links are not valued equally by the search engines as there are spammers too on the internet who create fake accounts with these sites. There are basically two aspects, which search engines look for in a blog to rank them for their social presence:

Quantity:- Quantity here refers to the number of likes and shares by the visitors of your blog. More the number of shares or likes, more is your blog ranked better by the search engines. A large share count indicates that your content is valuable for a particular society and thus search engines pay more value to your blog. Also, it adds link juice since promoting your blog’s link(s) on the social networking sites does social sharing.

Number of followers:- Search engines look forward to the number of followers of your blog. A large number of followers indicates that your blog is trusted and it's content is valued. A large number of followers and readership helps you spread your content to a large network of social sites, which in return adds link juice and improves SEO score.

Social sharing brings in more traffic to your blog. It is advised to tag your submissions with your keywords. It helps in bringing targeted traffic to your blog. And targeted traffic brings in money, which is the basic need of 90% of the bloggers. Thus social sharing is a must for the success of you blog. Just make sure that you do not spam the social bookmarking sites with links. Otherwise, things can go against you.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/30/2014
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SEO Companies Guarantee Top 10 Ranking in Search Engines

Obviously, the traffic is important to make more sales and in turn, more profit! If you are having huge problems getting within the top 10 ranking for any keyword based on your domain, then you are actually fighting a lost battle to make any money from your website!  Nowadays, there are companies who guarantee Top 10 Ranking on Google, Yahoo and Bing. There are companies of different industries and domains who have benefitted immensely with perfect search engine positioning, which have boosted their site's search engine ranking to the top spot. Some vendors have been instrumental in improving SERPS too.

It is no secret that the website which features in the Google top 10 results attracts 60% more traffic than any of the sites which find a place in the second page. The traffic is more than what one can ever get from pay-per-click or other paid advertisements too.

Our SEO techniques and procedures are innovative and professional. We commence with Phase 1 where we conduct website analysis and technical audits to assess the existing position of the website along with a detailed competitor analysis for getting the perfect market view of competition. Our range of assessment includes: 

Inbound & outbound links

Cached pages

Alt Tags

Frames

Browser Compatibility

Sitemap

URL Architecture

Keywords Density

SEO companies which provide one of the best SEO services in the market always provide a detailed competitor analysis assessment which would deliver the domain results, incoming links and the overall ranking of their sites.

The phase 2 would include on and off-page optimization wherein keyword research will be conducted, pre-ranking audit report will be prepared, and HTML coding corrections will be introduced. Next, SEO providers start automated and manual submissions of content to thousands of directories. A report will be prepared too after the submissions.

Phase 3 of our Top 10 Google Ranking Services will include getting links from popular sites especially from those with higher page rank and industry relevance. Press Releases, Articles and Comments need to be posted on such sites to create one way links towards the main site. Tagged videos will also be used for more and more popularity.

Lastly, the best SEO services provided by the best SEO companies would include a comprehensive report about the whole process. The maintenance services will include directory submissions and use of Google Analytics for time-to-time assessments and updates.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/29/2014
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Why Business Owners Need to Know About SEO

If you want to make money with an online business, you need to learn about search engine optimization, or SEO. Sites with good SEO are more highly ranked by Google or other search engines than sites with poor SEO. High Google ranking leads directly too more sales.  Highly ranked websites are listed closer to the top of Google results when people search for keywords associated with those websites. This is important because, as a Georgia Tech user survey demonstrated, users are more likely to find out about new websites from search engine results than from any other source. 82 percent of people surveyed use search engines to find new information. Thus, search engines are the best form of publicity for your website.

In order for search engine listings to be effective, however, your website has to be listed on the first page of Google's search results. An AOL study in the early 2000s showed that people were more likely to click on the first 10 search results than on any other search results. People are especially likely to click on the first search result they see; about 43 percent of people click on this result.

It's, therefore. important that business owners learn about SEO so that they can create highly-ranked websites. Ideally, your website will be the top-ranked result for your keywords; at a bare minimum, websites must be in the top 10 search results if you hope to increase your sales via your website.  Business owners must educate themselves about SEO for another reason. Just as good SEO can help increase your website's visibility, poor SEO habits can cause your site to sink to the bottom of search engine results or not be listed at all. Webmasters who don't know enough about SEO may be in danger of making mistakes that could interfere with their website's search listing.

Many common mistakes involve keywords. Keywords are two or three phrases customers may search for when looking for businesses like yours. Thus, even if you have little understanding of SEO, you probably know that keywords are important. However, you must learn how to use them--and how not to use them--in order to ensure that they enhance your SEO instead of sabotaging it.  Both spammers and people unfamiliar with SEO might try to add keywords to web copy as many times as possible. Some spammers post web pages that consist of the keyword listed over and over, while others use it in every sentence. This practice, known as "keyword stuffing," alerts Google that a website may not be legitimate. Google's standard practice is to ban such websites from its listings for 12 months.

Thus, it's important to know the rules about keywords. In general, it's a good SEO practice to choose three main keyword phrases. The first, or primary, keyword is used more often than the other keywords. This keyword should be used in your title and the first and last paragraph of your web page. Depending on the length of the page, you might also want to use this keyword two to four more times. Your other keywords should be used one time each in your web copy.  Knowing this basic rule about keywords will help you ensure that you don't overuse any of your keywords and run afoul of Google's spam filters. There are other SEO techniques you can learn as well to help you raise your page rank and get listed on the first page of Google search results. The more you practice good SEO habits and avoid bad ones, the more you will drive traffic to your online business, which ultimately results in greater profits.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/29/2014
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How To Optimize Your Business Site For Search Engines in New York

As your webmaster will tell you, having a high-ranking will bring better search engine results. The search engine optimization (SEO) ideas in this article will help you improve your ranking.  It is worth taking the time by learning more about search engine optimization and how it can work for you. Your site is picked-up by complex algorithms that affect SEO. The use of SEO techniques means that your business can be found by new customers who search on the Internet to find out more information on your chosen subject. Your business will improve if you use SEO techniques correctly.

There are a lot of things taken into consideration when the search engine indexes your site. They look at keywords on your webpage, the level of activity on your site and back links are a major factor that is considered.  Many SEO experts state URLs that include hyphens instead of underscores get better results. I've actually seen test results, which showed the opposite of this. Hyphenated URLs had worse traffic dropped than the ones with underscores. You may want to conduct your own trials to see for yourself.

It may take some time to get improved rankings. You need to have the correct information on your site to give the web crawlers the information they want to increase your ranking. Using keywords effectively within your titles, pages and text will make search engines look at your site. Your aim is to increase the relevance of your site using these keywords and attracts new customers to you site. Once this starts to work, you will see improved results.  Whether a company is small or large, it's not possible to buy a higher rating for the search engines. However, companies can pay to have their site featured in a certain space. These spots are at the top of the search listings. You might think that only very big companies can afford to do this.

There are lots of ways to improve your website without using and keywords and phrases. For instance, you can link to other websites or have other websites linked to you.  To maintain your website's reputation do not use any black hat SEO methods. Even though you may get very quick results they will be worse over a longer period. These techniques cause search engines to de-list your site. You should make the effort to carry out SEO the right way.

The people you focus your efforts on are referred to as targeted visitors. What this means is that people who look for information, using your chosen subject as a search term, are more likely to buy from you compared with those who simply come across your website without having searched for your subject matter. To attract these people you must use good, relevant keywords.  Because most businesses need a website, they rely on attracting internet visitors and a successful website is more necessary than ever. Following these suggestions can put your site on top of the search results.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/26/2014
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Using SEO Tactics to Attain Top Search Engine Rankings

The algorithms determine the results to be displayed on the search engine result pages from specific keywords. As the algorithm changes, the website also needs to be optimized so as to sustain its position on major search engines like Google etc.  With thousands of businesses dealing in similar products, it has become more evident to become visible among target market. Therefore, there is a great need to take SEO services wherein SEO experts to attain top search engine rankings optimize the site.

Although there is no set formula to gain top rankings, but there are few SEO tactics that can make the path easy.   No web page(s) can be found without the help of keywords. Hence, it becomes vital to do research of appropriate keywords that can boost the visibility of a website.  Relevant keywords in the URLs help in providing information to search robots while crawling.  Keywords in title tags are beneficial for higher ranking as it is visible on top of a browser and search engine result pages.  Engaging yet attractive Meta description tags draw visitors to land on the site from the search result page.  Unique, creative and quality content optimized with relevant keywords is all what require to attract and engage the visitors. Both users and search engines must be kept in mind to write search engine friendly and user-friendly content.  Revealing the link structure by mentioning all the web pages in a sitemap helps search robots to look for all relevant pages for crawling and indexing.  Gaining authoritative inbound links help site to become a trustworthy site for search engines.

There are many SEO companies that are offering organic SEO services to gain and sustain top rankings for higher business opportunities. They offer economical SEO services by customizing the SEO strategy to suffice the specific requirements within budget. Many business owners are including SEO services as a part of gaining visibility and enhancing business opportunities online.  If you also want to optimize your website with ethical SEO techniques, you must contact a company that has experience of using white-hat SEO techniques for attaining higher rankings. Once you have optimized the website, the SEO experts will use off-page optimization techniques to improve your visibility globally.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/25/2014
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Article Writing Service or Hire a Full-Time Writer

If you have an online business and want to increase your user traffic and SEO ranking, you have the option of hiring the services of a full-time writer or an article writing service. Companies and online businesses hire these services to meet their SEO goals, on account of the time and labor consumed in handling their own link building and content writing.  The online writing industry is a competitive one and it is of paramount importance to have the ability to discern the quality of an article. There are differences between full-time writers and article writing service providers. Both services have their own benefits and drawbacks, so your decision of using each service should depend on your optimal satisfaction of having your SEO targets fulfilled from each of these services.

Article writing services have a bevy of experienced article writers on their payroll with the expertise and track record of furnishing well-researched, top-quality, original articles that will ensure greater visibility for your website. These article writers are well versed in the intricate workings of online writing and SEO, and know what is required to create outstanding articles that can enhance your rankings in search engines as well as click with your audience.  A full-time writer may not be consistent at producing articles free of grammatical errors. Furthermore, he may not have the required capability and experience at creating top quality SEO articles in formats required for your purposes.  Sometimes, full-time writers may pose as someone they are not, claiming to have skills they may not possess. It is tiresome to have to check sample articles or any other proof from full-time writers, in order to ascertain their capability before you can buy articles from them. Whereas, article writers provided by article writing service have passed through quality control and are selected based on experience and skills demonstrated during recruitment.

Writers working with an article writing service have the speed and skill to create several articles at the said delivery date, without compromising on quality or originality as they are trained to work specifically for content writing and link building. Full-time writers usually have bad track record in completely their projects and it is not always possible to check their credentials on the Internet as they can change their profile.  Full-time writers are comparatively more expensive than article writing services. You can pay an article writing service on 'per need' basis as opposed to 'fixed monthly pay' basis. They do not need extra perks like insurance or bonuses either.  Article writing service is steadfast and reliable with assured quality articles without the physical constraint of personally checking articles. They are knowledgeable about SEO techniques and business operations needed to engage users' attention and persuade them to make a purchase.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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Increase Your Website Ranking With the Services of a Trusted SEO Company

Increasing your website ranking by search engines will help increase returns on investment (ROI). By increasing website readership, something you can achieve by enhancing the indexing and ranking of your website, you are able to increase your sales and brand name awareness. However, it requires a competent SEO company to drive your business to the right direction. Internet marketing and in particular SEO service has a promising future for business marketing, and this is because it is an effective and affordable marketing strategy but only if it is done by a SEO expert.

Web Content development: Web content continues to domineer Internet marketing and especially SEO services. Whether it is onsite or offsite Internet marketing, the content is king. For the audience readers to spend more time on your website, the content needs to be interesting and informative. Search engines like Google will recognize your site if audience readers are able to spend more time on the site. This will ensure that your site's ranking improves.

Link building: One aspect with link development is that if it is done in the right manner, you can direct visitors to your website. Permanent one way links are required in SEO services and these will ensure that targeted traffic is drawn to your website.

Online reputation management: The reputation of your business can be built or tainted by the kind of comments posted on the Internet. These can be positive or negative. If negative, you need to ensure that they are pushed to the back pages of the search engines. This will ensure many audience readers do not read them. In addition, with the help of a primed SEO expert, the comments can be removed from the Internet.

Directory submissions: Whether it is a directory submission or submitting on social media networks, you need to ensure that manual submission is carried out. With the SEO expert, the content is submitted to the high PR sites including directories and blog sites. Also, it can be submitted to the authority sites such as HubPages and Squidoo.

Keyword research: The keywords you use for your web content will determine how the target audience or readers easily find your site. If you use the commonly searched words, this will increase the audience level on your site. Therefore, as a website owner, you need to seek SEO services that emphasize on keyword research as part of the Internet marketing strategy.

If all these aspects are optimized by a SEO company, the Internet marketing campaigns can yield good results. Google, which is the major search engine that accounts for over 85% of the entire search results on the Internet, has become very strict in SEO services. It needs organic SEO to be applied in order for your website to perform well with Google search and ranking. Organic SEO is marketing with use of natural or 'white hat' techniques without any shortcuts in Internet marketing.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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SEO Gets Your Business Noticed Online

In the highly competitive business world today, companies need to do everything that they can to get their business and services noticed online. Nearly every reputable company has a website to tell customers about their products or the valuable services that they offer, but simply having a website is not enough anymore. With so many of your competitors also having websites, how can you do the customers notice yours that you want?

The top way for any size business to grab the attention of web surfers and get more traffic on their site is by using search engine optimization, or SEO. SEO is the practice of using proven methods to get a website to rank higher in search engine results. When customers search for a specific set of keywords, the search engine will give them the most relevant listing of websites that pertain to these key terms. Generally, the higher a site ranks, the more likely a customer will visit it. According to recent statistics, more than 50% of traffic to websites originates from search engine results found on sites like Google, which is why you need SEO services to get your site ranked as high as possible.  Getting listed in the top results on a search engine also establishes the credibility of your business website and in this competitive online world, your reputation is everything.

There are a number of different factors that the search engines use to determine which sites rank on the first page of results including quality and relevance of the content, the structure of the site and the number and quality of inbound links. A talented SEO company will be able to transform your company site into one that capitalizes on these aspects so that your site gets noticed.  As the busy owner of a business, you probably have very little time to devote to marketing your website, which is why you need a qualified SEO company to increase your page rank. When looking for the best SEO service for the job, make sure that you choose a respected SEO company that gives you detailed monthly reporting and explains exactly what tactics they are using on your behalf. You should always be kept in the know about the methods that are being used and the impact they have had on your rankings.  It is no secret that search engine rankings can make or break a website, so make sure to work with an experienced and dynamic SEO team for success.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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SEO For Mobile Websites

With smart phones and other mobile devices becoming increasingly popular, it is becoming more important to take into account mobile-specific SEO when it comes to designing websites for these devices. A lot of people wrongly assume that mobile SEO is the same as SEO used in regular computers, but this is definitely not the case.  To begin with, the content and method of presentation differ greatly between websites designed for desktop computers or laptops and those designed for mobile devices. The main difference is in the screen size and idealization, but the environments these devices are used in also differ. Mobile phone web browsing takes place in one of two environments - generally known as 'on the move' and 'on the couch'.

The search engines that have been built specifically for use on mobile devices have also been built differently to those created for use on desktop computers and laptops. The user's location, types of mobile device being used, and content format become more critical to SEO than keywords in mobile search engines.  This, however, is not to say that traditional SEO techniques should not be applied to mobile websites. Include keywords in your title tags, headings and content, as well as using the appropriate tags. After all, mobile website SEO is still based on the SEO principles used in traditional websites.

There are some areas where mobile website SEO differs to that of the traditional websites, and those areas include:

The most important content needs to be placed in the top part of the web page to ensure search engine spiders, and users, can find it easily.  CSS must be used for the layout in mobile websites, as tables will not render well at all.  Valid XHTML coding must be used, even though WML is the mobile-specific language; XHTML is more readable.  It is recommended that the maximum size of any given web page for a mobile device does not exceed 20 kilobytes.  It is also important to ensure that your mobile website focuses on localized SEO strategies. This is for a number of reasons. Firstly, as location is highly important in the ranking of websites in a mobile search, location-based SEO on your website will ensure better results. And secondly, people who want to find something locally most often use mobile devices. Localized SEO will ensure that potential customers find you. So, while SEO for mobile websites must shift its focus to location, the type of device being used to browse and the format of the content, it is important to remember your traditional SEO principles.  Learn more at http://www.6wseo.com

 

Posted by: SEO/SEM SMO on 4/24/2014
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Importance of Social Media in Internet Marketing

It has become a necessity to include the various social media services in your marketing strategy. In fact, with the increasing number of people on sites like Twitter, StumbleUpon and Facebook, it has become one of the primary methods of engaging an audience. Using blogs, social networks and other portals to show quality content is called content marketing.

Over the years, the use of Internet has changed quite drastically. Earlier, Internet was mainly a tool for getting information. Now as people are getting more comfortable with Internet, they have started using it for sharing as well. A lot of the social networking sites have actually become hangout spots for many people. Many of these users spend hours on their favorite websites and that is why content marketing is becoming so vital. Here some of the major benefits of content marketing.

There has always been speculation that social networking sites can actually help in getting more traffic to your site. But the quality of traffic has always been under question. However, modern day social networking sites have a segmented audience, and if you do your research and choose your audience and sites carefully, then you can be sure to have high quality traffic coming to your site. In fact, there have been cases where traffic through social media sites has been more than the search engine traffic, with a lower bounce rate and more time on the site.

Link building is very important when it comes to gaining credibility as a website. But a lot of people do not realize the importance of natural Link building. They tend to create the links for the same page with the same anchor text. With content marketing you will find that people tend to drop the links on the sites, which they like the most. This helps in mixing up the referrers for the inbound links and also the anchor text.

Because of the growing popularity of these social media sites, even search engines have started giving them importance. There have been partnerships between Google and Twitter, and Bing and Facebook. Now Google pushes results from Google+ over other results. Also, in news sections of search engines you will often find content from social media sites.

Content marketing can be very beneficial in making your brand a household name. It is important that when you start with content marketing, you should provide the audience with high quality content and on a regular basis. Gradually, they will start associating this quality with your brand as well. Just remember not to be overly aggressive as this can harm your image.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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How SEO in Japan Works

Japan is a unique country for so many reasons. Its culture and its people are like nowhere else in the World, and the same thing applies to the Japanese Internet. A consequence of that is that SEO techniques used in Japan tend to be largely different from what you would see in Westerner countries.

Let's analyze, one by one, some of the most common link building tactics and see how well they perform in Japan:

Blog commenting: most of the Japanese blogs are hosted on sub domains of a few free blog providers. External and customized blogs are fairly rare. It means that even if you do comment a lot, the actual number of domains linking to your site will be small, reducing the effect of this type of links. Don't spend too much of your SEO time on it

Forums: simply put, they just don't exist in Japan. You have a few so-called message boards that will occasionally let you drop your URL, without choice of anchor. Again, not the best strategy to rely on

Social bookmarks: there are a couple of decent social bookmarking sites to support your SEO efforts in Japan. They help for indexing and sending a bit of juice, but once again not a big thing. Digg-likes on their side are yet to be found on the land of the rising sun...

Social networking: the big players in Japan are called Mixi, Mobage and Gree, and few of their pages are actually even index able by search engines. These are good sites for your online marketing efforts, but the SEO effects are low

Article/PR sites: they’re a few of them, usually specialized in a niche. Find 2-3 of them, write really good contents and they should provide you with a few good backlinks few of them are truly active and of quality, but don't neglect them. They can be good to create links to your inner pages and add variety to your general link profile it works pretty well if you can find related websites in your nice. Probably one of the most efficient tactics to day

Conclusion: as you can see, most of the common SEO tactics don't work that entire well here in Japan. In my experience, what works best is creating a good relationship with people in your industry and kindly asks them for a link, as well as your business partners. Japanese people rely a lot on their personal network. You should also focus your energy in writing good, unique and entertaining contents on your blog. Good, contextual, relevant backlinks work more than ever for your Japanese SEO.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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Overlooked and Under Utilized Power of Internal SEO

In recent years, there has been a lot of hype surrounding the various strategies of link building and offsite SEO work. Although extremely powerful and definitely needed, other aspects of SEO can be just as important. Simply improving the internal quality of your site can have profound effects, perhaps pushing you over a hurdle that link building could not fix.

Titles have a lot of influence on search results so be sure to include your keywords within them. The titles are also what is display in the search result page so create engaging and interesting titles that draw in your readers.  A lot of content management systems and free blogging software, will be default, structure your URLS to have ugly and non search friendly URLs. Alter the default structure to include the name of your page or post so that it looks more like example.com/example-page, rather than example.com/? R=stw42. When your keyword is included in the URL, it will often be highlighted on the search engine results page.  Images can be a powerful addition to the overall quality of your website. However, Google and other popular search engines are not able to view the image and judge its content and relevance. So we need to tell them. Be sure to include a descriptive title and alt text.

Search engines give extra SEO credit to words bolded in the H1-H6 heading tags. Be sure to structure your site like an outline, utilizing these tags naturally. Don't go overboard and put the entire body of your page in H1. This will look unnatural and your site may be penalized.

It is commonly believed that Google no longer crawls for this data due to over abuse and keyword stuffing in the past. However, other search engines may still utilize the information so it doesn't hurt to add this in. Don't repeat yourself or keyword stuff.  It is good practice to include links within your website that links to other content on your site. Not only is this good for the flow of your readers, but it is also good for search engine crawlers to find more of your content.  If you have affiliate links or other website that you link to (and don't want to share SEO link juice) then be sure to include the nofollow tag in your link code. The code is rel="nofollow".

Sitemaps: Sitemaps are also for the benefit of the search engines that crawl your site. Google even allows you to submit a sitemap directly. This is helpful in getting all your content indexed so that searchers can find it. Without being indexed, the information you work hard to share, wont is searchable.  On site SEO can be a powerful tool. With each new update of the search engines, they become more sophisticated and accurate. Don't try to fool them. Provide natural, good, unique content and your site will climb the rankings. Search engines try to emulate real people. Make a site people like and the search engines will follow.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/24/2014
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Real Estate SEO

Real estate SEO is an effective way of marketing your newly developed communities. You can hit better sales targets at the end of the day if you take this great opportunity to promote your services.  House and lots are one of man's basic needs. However, you do not go around looking for one every day. The only time a family will look for a new home is when they have a good reason to do so. These reasons include work-related matters, calamities, bad neighbors, and constant criminal activities in the area.  Other than these examples mentioned, not many families can move to a new home just like that. This is why the real estate business has a hard time securing new investors on a daily basis.

The real estate investment market is a tough one. Companies compete against each other for market share. Convincing people to move to your development is a challenge because people have different needs, wants, and preferences. If you want to sell clients your new housing development, you need to get them to visit the actual site and look at the plans. You also have to capture their interest with brochures, newspaper ads, and billboard ads. Recently, developers are using real estate SEO services to market their properties.

Since people look for things they need and want on the Internet, you need to get high-ranking results on search engines. A highly ranked website will surely bring in a good amount of visitors. This is a very effective marketing tool. Here, you can share images; descriptive texts, tour videos, and mailing information for people that are interested to move. Your website should also showcase model houses, blueprints, and community plans. The only problem you might encounter is getting people to visit your webpage. To solve this problem, use real estate SEO. You can draw in plenty of visitors who have the potential to be future investors. Before choosing an SEO company to get services from, you need to look out for a few things.

SEO is a constantly changing marketing strategy. Experts develop new techniques every month to make the process flow better. One way to ensure that you get what you pay for is to look for an experienced company. A firm with a long-standing record would not have lasted for years if they did not continue to develop their processes. As new techniques become available, companies need to adapt and keep up. Choose a real estate SEO Company that has the experience to handle your Internet marketing for you.

Another priority when looking for real estate SEO services is good customer service. A good firm is one that can guide you all the way and give you alternative suggestions to make your website more user- friendly. Just check to see that the techniques qualify as white label SEO. If they are not, it will result in the ban of your website from search results. SEO companies need to be aware of this and avoid it as much possible.  Finding the right company can greatly help increase the page hits on your website. Getting more views not only means more potential investors but also better chances of site visibility.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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On Page Factors

In parts one and two of this article series I introduced the advantages that WordPress offers when engaging in SEO, and some free plugins that can help you get there, as well as the importance of doing effective keyword research before beginning any serious SEO campaign.

With these two things covered, it's time to discuss your content strategy. The first and most important element to this is what is sometimes referred to as your "on-page" SEO strategy.  We're going to look first at the nuts and bolts of the written page content, starting from (where else?) the top. Once you've identified the one-keyword phrase (and only one!) that this page should focus on, they’re the matter of placing that phrase appropriately throughout your page.

The first element is your page title. This information will appear between your title tags at the top of your HTML code, and it will also be the text that appears at the top of your browser window.  Next comes the page description. This will appear in your HTML code near the top and its call your Meta description. Readers won't see this on the page, but it's the text that Google tends to use to describe your page in its search results. Using an SEO plugin (if you're a WordPress user) will allow you to create unique Meta descriptions for each of your posts and pages. If you're lacking one, Google will likely just pull some content off of your page that relates to the keyword phrase being searched for.

These are other important hints that a search engine will look for on your page to determine what it's about. The theory? If the author cares enough about the keyword phrase in question to use it in one or more of his or her page headings, then the page is likely relevant to the keyword being searched for. It's a matter of priority.  But just what are heading tags? They are like headlines in a newspaper, and you see them all the time on web pages everywhere. They are slightly bigger text, sometimes in a different font, and will mark the beginning of the web page or of a particular section of a page. You create them easily in WordPress, or by wrapping them in "H" tags. There are tags for heading sizes 1 through 6, 6 being the smallest. Use these strategically throughout your content. HINT: The most important is having an "H1" tag on your page with your exact keyword phrase. Luckily WordPress creates most of these automatically out of the page titles and places the heading at the top of the content.

Another way to tell search engines (and your readers) which elements of a page are important, you can use any of these styling methods, or more to emphasize your keyword phrase. Do this sparingly, but try to get some of this type of keyword placement into your page. Again, it's all about priority and relevancy.  If you're using WordPress or another blogging software you will likely be able to apply tags to your blog posts. This is another place to enter in your keyword phrase, along with some other related keyword phrases. Another advantage to tagging is that the blog will create "tag pages" with a stream of posts that are tagged with a specific keyword. These tag pages can also benefit your site's SEO, giving increased relevancy to your keyword niche.

This heading is all in caps because it's important! You may be thinking after all of these keyword placement techniques that your page will contain only your keyword phrase. This is exactly what you don't want to do! This will be perceived as "keyword stuffing" by search engines, a practice that will get you turned in no time.  Instead you want to place lots of quality relevant content around your keyword phrases and keep the occurrence of them relatively low. How low? Studies indicate that your keyword phrase should make up no more than 5% of your overall written content.

This means that your page will need enough content to support the 5% rule and still use all of these techniques in your keyword phrase usage. So you had better get writing!  Now of course you might be thinking about the difficulty of using this kind of a "clinical" approach; especially when it comes to natural readability for your audience. This is something of an art form, but you'll get better with time, and no one will blame you for being strategic in your implementation if your content is good overall.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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Beyond Keyword Authority: A Deeper Understanding of SEO

Anyone with even an ounce of exposure to the exciting world of online business is already familiar with the term SEO. And most people have a basic understanding of how SEO works in relation to keywords and establishing keyword authority. What many people do not realize, however, is that keyword authority is just one part of SEO; just the beginning, really. And the truth is that keyword authority won't get you very far by itself.

You see, SEO, or Search Engine Optimization is really a collective term involving an entire process. To help you gain a deeper understanding of the "bigger picture" surrounding SEO, here are some of the basic strategies with which you will want to familiarize yourself ASAP. SEO Content SEO content can encompass a variety of things, but the most prominently and effectively used tools in this category are videos and SEO articles.

This is the part that most people are familiar with, but there's more to creating good SEO content than simply stuffing a couple of keyword in here and there. For example, did you know that it matters (a lot!) where your keywords are placed throughout your article? Keyword saturation is of great importance, as well. These factors affect your content's relevancy in the eyes of the search engines, and can have a big impact on your page rank.

Back linking, quite frankly, is the spine of your SEO marketing strategy. The best content in the world isn't going to do you any good if it doesn't direct your audience to your website, but this is just one function of back linking. Even more importantly, backlinks give your website credibility with the search engines which, in turn, boosts your page rank. Establishing backlinks to high traffic websites with some relevancy to your own is one of the fastest and easiest ways to improve your search engine ranking. Consistency whether your preferred venue of expression is SEO articles, videos or blog posts, consistency is important.

Search engines crawl web pages to see what's new out there, and in order for your website to continue catching the attention of the crawlers, it needs to offer fresh, relevant, keyword optimized content providing something of value to visitors. While some of these things may be unfamiliar to you right now, don't worry - these skills are easy enough to learn. Additionally, these SEO tasks are also very easy to outsource for a reasonable price. Either way, a deeper understanding of what SEO is really all about will help you achieve success with your online business.

Shelli is the owner and manager of a small SEO company. She has over 20 years of customer service experience, and has had many careers in the customer service industry.  She started her online business career drop shipping items on e-bay, and then went into freelance writing when she discovered a passion for writing and learning about new things.  She has written on many interesting (and some very unusual topics), and has always enjoyed the challenge of writing about strange and unusual topics.  It was through various customer requests that she learned about SEO and began her journey into website promotions via backlinks and social media.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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An Introduction to Search Engine Optimization

Search engine optimization (SEO) is key for anyone who wants to have a successful website. SEO essentially refers to getting your website to appear high up in search engine results pages (SERPs) for your desired keywords. This is important because, depending on keywords, over 90% of people do not click past the first SERP and a majority will only click on the first result. So if your page is not there you are not going to get much traffic from search engines. Most information in this article will relate to Google as they have by far the largest market share and so are the most important.

One of the most important aspects of SEO is choosing the right keywords for your site. There are many tools that can help with this buy I think the Google keyword tool is the best. You want to choose keywords that relate to the information or products on your site, but bear in mind that the more popular a keyword the more competition you will have to get to the top for that keyword. One option here is to choose less popular keywords that do not have as much competition. This can be a good start and use that as a platform to target more popular keywords, or you could just target a wide range of less popular keywords.

Now that we have discussed keywords we should move onto how to rank highly for those keywords. It is estimated that the Google algorithm attributes about 20% importance to onsite facts such as they keyword density in text, sitemaps, and site design e.g. using correct HTML tags. The other 80% is to do with offsite factors, mainly backlinks. Backlinks are the key to getting your site to rank high. You can get backlinks from articles submissions; blog comments etc. but the best are when other sites link to yours because you’re content is good. In these backlinks try to make sure that the anchor text (the link text) is the keyword you are targeting. The best way to get backlinks is to constantly update your site with new, quality, and unique content.

Unfortunately there are no quick ways to get to the top of Google, unless you have an incredible idea. So for the majority of sites it is simply a question of perseverance and dedicating a lot of time to it, but if you do get to the top then it will all be worth it.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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What is SEO?

Search Engine Optimization, more commonly known as SEO, is a very popular term in the online world nowadays. It can be simply defined as the process of moving ones website up the rankings in the search engines. This is a very intricate and complicated procedure, which, once learnt by a professional, can come in very handy in making good bucks.

The higher a site ranks in search engines the higher amount of users it is bound to get because people tend to open the upper most links in the search results. This obviously profits the websites owner. The reason for that site ending up on a higher rank is because of the SEO done on it.  To make good money from a website, SEO has to be done on it. For this reason there are many SEO services available on the Internet. The most important of all SEO services is to make a good number of backlinks to it, which leads directly to the increase in PR (Page Rank). Higher PR means that you'll get better advertisements and will make better money from your site. The website can even earn revenue by posting links if it has got a decent amount of PR i.e. 3,4 or 5.

SEOs (Search Engine Optimizers) are a growing part of the online world. They are also a big need for the people because more than half of the people on the Internet have no idea about what SEO is and how to do it. So, in order for the sites to do well, people need SEO services and the Search Engine Optimizers are there to do that for them. This is the reason why the term SEO, SEOs and SEO Services are getting more and more famous. Because more and more people have work that ought to be done and the increasing number of SEOs means that there are people who can do it for them.

So, understanding the subject of SEO, Link Building is not hard at all, you just have to go through the factors and impacts that plays while doing the SEO process, most of the time, SEO has a very wide impact on the net profit a online business makes which may include selling services, products or getting revenue from selling ads, it all depends on the organic traffic it gets from the website and the success of productivity that results in the traffic being constructive or even destructive sometimes.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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The Benefits of SEO for Small and Medium Sized Businesses

Any retailer will tell you that footfall is the biggest factor determining their success - the number of people who pass their doorway as a result of their location in the high street, or in the shopping mall. You can plot a graph showing a rising line with a bad location at the lower end and a really great location at the top end, where the highest sales are made.

Exactly the same is true of websites. If you have a website that explains the wonders of your products or services and no one ever visits it, it is doing nothing for you. At very best it is no more than a kind of capability brochure that you might mention to customers or clients that you already have. On the other hand, if your website pops up immediately on the search engine when Internet browsers type in a relevant word or phrase - the keywords - your website could become a truly effective marketing tool. And it is a powerful tool, which can drive your business forward and keep you ahead of competition.

The big question is how do I get my website to pop up immediately in front of the inquisitive noses of prospective customers when they type in their keywords? And the answer is search engine optimization, or SEO. Once upon a time SEO meant 'senior executive officer', today and for some time SEO has been the in-word in website marketing - the process of getting your website out there in front of everyone else's. Search engine optimization specialists literally optimize the content of your website to ensure that search engines such as Google, Yahoo, Ask and Jeeves, will all pick it up first in the millisecond searches they make in response to browsers' keywords. As the numbers of websites grows so that millions become billions, the work of SEO companies - specialist companies manned by marketing and IT professionals - requires increasing skill and ingenuity.

Small business SEO companies usually charge a business a monthly amount, perhaps based on a yearly contract, to increase the presence of your website, gradually and steadily, at the top of the big search engines. The direct aim is to increase your sales by raising your profile on the Internet. If you have an e-commerce site where you sell directly from the website, this can mean that you are earning money while you sleep. The difference between effective and ineffective SEO services could well determine your success or failure.

All small businesses stand to benefit hugely by working closely with a good SEO company, preferably one that offers a full range of SEO services. They will help you to develop the right content on your website, using appropriate keywords. They will analyze your competition and help you to build links so that traffic comes to your website through lots of links with other sites. Search engine optimization specialists will of course submit your website to all search engines and directories and to article directories. They will monitor your progress towards the top pages of the search engines and provide monthly reports.

All of which means that when keywords matching the words and phrases that describe your business are typed in by internet browsers somewhere out there, these potential customers are more likely to be driven to your website to see what you have to offer, and to buy from you.  Steadily you will move to a top position in the high street - mostly thanks to SEO skills.  Learn more at http://www.6wseo.com

Posted by: SEO/SEM SMO on 4/23/2014
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