Glossary at 6WSEO


OK. The request, which was made, has been successful. Based on the method, which has been used for the request, the information, which is returned along with the response, would vary. 


Permanently moved- the resource requested now has been given a different permanent URI. All further references to the resource must use any of the Uris. 


Found- any resource, which has been requested temporarily, resides at another URI. The redirection can be changed on particular occasions so the client must continue and use the URI for the future requests. 


Not Modified- When the user has gone ahead and performed a Get request, which is conditional, and if the access has been allowed but required document is not modified, then the server will respond through this code. 


Temporary Redirect- resource, which has been requested currently, resides under different URI temporarily. The redirection can be changed on particular occasions so the client must continue and use the URI for the further requests. 


Bad Request- because of malformed syntax, the request made cannot be deciphered or understood by a server. The client must not repeat the request without making changes. 


Unauthorized- User authentication is required for the request made. The response should include authenticate header which contains a challenge which is applicable to resource requested. 


Forbidden- request has been understood by the server, but refuses to process it. Getting authorization would not help. Also, the request must not be repeated. 


Not Found- nothing has been found matching the URI request by the server. There is no indication of whether or not condition is permanent or temporary. 


Gone- resource, which is, requested in not available any longer on server and there is no known forwarding address. The condition is believed to be permanent generally. 


The server because of which the server was unable to process the request made by the client has encountered internal Server Error- an unexpected problem. 


Not Implemented- the functionality, which is required in order to fulfill the request made, is not supported by the server. When the server and when it is not able to support any resource do not recognize the request method, this is the right response.

Ad words 

Pay Per Click, Google and contextual advertisements are some of the basic methods of website advertisements. 

Ad words site 

Made for Google, or MFA AdSense advertisements. All the websites, which have been designed mainly as a venue for the Google AdSense advertisements, are known as ad words site. However, such sites are not always bad. Even television programs are usually made only for advertisements. 


Any site which markets services or products which are actually being sold by another business or website is known as an affiliate site. Such site would market the products for another business in return for commissions or fees. 


A program, which is used by the search engines in order to determine which pages to suggest for any given query on the search engine. 

Alt text 

Any description of graphic, which generally is not displayed to the user, is known as alt text, unless that particular graphic is not deliverable or if the browser who is used does not display graphs. The search engines cannot tell the difference between one picture and another and for that reason alt text is important. It is also one place where the spider can get different content than a human reason, and that is acceptable. However, only because it is accessible to users, and when it is properly used, it is an absolutely accurate description of the particular picture. There are special web browsers, which are made for the visually challenged people, which rely on alt text in order to make the content of the graphics accessible to such users. 


A type of program which helps gathering and then analyzing the data about the usage of the website is analytics. Google analytics is one such program, which is free, quite popular and has plenty of rich features. 

Anchor text 

Anchor text is the text of any link, which is visible to the users. The search engines use this text in order to indicate the relevant amount of data on the site and of the link too for the content featured on a particular landing page. There will be common keywords, which would ideally be shared by all three of them. 


Astrotrufing is an attempt to advance a political or a commercial agenda while pretending to be impartial grassroots who are participating in a type of social group. It also means participating in a user forum with the purpose of public relations, customer recruitment and branding. It is the opposite of what is referred to as full disclosure. 


The level of trust that any site is credited with for any search query is known as authority. Trust or authority is derived from the amount of incoming links, which are related to the site from the other such trusted sites. 

Authority sites 

Any website which has several incoming links from the other related hub or expert sites is known as an authority site. Since this simultaneous citation is from the other trusted hubs, the authority site would usually have high page rank, trust and placement in search engines. An example of authority site is Wikipedia. 


Stands for Business to Business. Any services or products, which are provided by one business to another business, are B2B.


Stands for Business to Customer. 

Back link 

Any link into a site or a page from another site or a page is known as a back link. 

Black hat 

Black hat are the tactics for search engine optimization, which are counter to other best practices like the Webmaster Guidelines by Google. 


Any site that presents the content in any type of chronological series is known as a blog. The content can or cannot be sensitive to time. Word Press is a type of Content Management System, which is used by most type of blogs rather than crafting the individual web pages. For this reason, a blogger can concentrate on the creation of content rather than having to worry about arcane code. A person who manages and creates the content for such a website is known as a blogger. Usually, the content on the blogs is related to one particular topic or theme and bloggers who write for such websites are experienced or have a lot of expert knowledge on that topic. Blogs can also be personal in nature. 


A crawler, spider or a robot is known as a bot. Basically, a bot is a type of program, which will perform the tasks in an autonomous way. The search engines in order to add or find web pages for their search index use these bots. Spammers also use bots in order to scrape the content for plagiarizing it later for exploitation for spamming. 

Bounce rate 

Bounce rate is a percentage of the users that enter a website and leave the site without visiting the other pages on the site. 


A site navigation that is presented in horizontal bar right above the content of the page is referred to as breadcrumbs. This type of a bar helps the users understand where exactly they are on that website and how they can return to the main page. This makes navigation easier for the users and helps the web sites retain their visitors for a longer time, thus increasing the chances of making a sale or encouraging a sign up. 

Canonical issues 

A canon is an official or a legitimate version. It is not really possible to avoid all duplicate content at all times, especially with Content Management Services like Word press. Also, and are meant to be viewed as duplicates by the search engines. The issues, which are related to duplicate content, are known as canonical issues. However, all of these problems can be effectively dealt with in different ways by using no index Meta tags in the non-canonical copy. By doing this, the 301 servers would redirect the users to the official version. 

Click fraud 

The improper clicks on Paid Per Click advertisements, which are usually done by the minions or the publisher himself for increasing the level of profits is known as a click fraud. For advertisement agencies, especially for Google, click fraud is a serious issue since it decreases the confidence of the advertiser that they would get good results for the money they spend on their advertisements. This is one of the main reasons why so many users, as well as advertisers today do not consider Paid Per Click advertisement campaigns as effective since more than half of the times there are chances of click fraud. 


The practice of providing different content to the spider of the search engine than what the actual users would see is known as cloak. Cloak is a type of black hat Search engine optimization technique that is frowned upon by Google and other search engines. If any web site is caught trying this technique, there is a virtual penalty for that domain or web site. By cloaking, the web site might get banned from the results of the search engines for an unspecified period. 


CMS stands for Content Management System. Word Press and other such programs, which separate the task of content creation for the other mundane tasks, which have to be performed by the Web master, are known as CMS. These services are quite useful since it allows the publisher to concentrate on creating good, informative and useful content for their web site rather than having to focus on the other details. Any publisher who does not have a basic understanding about the complicated coding skills can also use a system like this with much ease. 

Code swapping 

Code swapping is also known as switch and bait. Basically, code swapping refers to the act of changing a web site’s content after it has achieved high rankings and good position on the search engine results page. 

Comment spam 

Comment spam refers to the act of posting comments on a blog for generating in links to a different web site. Comment spam is quite widely prevalent and is widely used by several web sites in order to increase the number of visitors to their web site. To protect blogs from comment spam, link condoms are used by blogs today. This program would block out any suspicious spam comments from being posted on the blog automatically. 


That part of the web page, which is intended to be valuable and interested for the actual user, is known as content. Boilerplate, branding, navigation and advertisements are not considered as content. Content is quite important for any web page since it serves the interest of the actual user. Interesting, key word rich and relevant content is viewed by search engines as an indicator of a good web page and gets higher rankings in the search engine results page. 

Contextual advertisement

Any type of advertisement, which is related to the web site’s content, is known as contextual advertisement. This type of advertisement is considered to be more effective than normal ad campaigns since it increases the click rate by relevant users. Having ads, which are only related to the content, which is displayed on that particular web page, also increases the trustworthiness of that particular web site. 


Conversion is also referred to as goal. Basically, conversion is the achievement of a pre-determined goal for a web site. Sales, sign ups and clicks are some of the examples for conversions. The main goal of a web site is to have more visitors, which can be then converted to actual customers. 

Conversion rate 

Conversion rate is the percentage of the users who are converted. Basically, conversion is the achievement of a pre-determined goal for a web site. Sales, sign ups and clicks are some of the examples for conversions. The main goal of a web site is to have more visitors, which can be then converted to actual customers. 


CPC stands for Cost Per Click. This type of rate is paid generally for the Pay Per Click campaigns. The advertiser who chooses to advertise his/her products or services through a PPC campaign will have to pay for every click, which is generated through the campaign. 


CPM stands for Cost Per Thousand Impressions. It is a type of statistical metric, which is used for quantifying the average cost or value for the Pay Per Click advertisement. M is the Roman numeral, which stands for a one thousand. 


A spider or bot is also known as crawler. A crawler is basically a type of program, which will move through a web site or a worldwide web with the help of link structure for gathering data. Crawlers are very widely used by search engines.


Any site, which is devoted to the directory pages, is known as a directory. An example of this is Yahoo directory.

Directory page 

Any page of the links, which is related to the WebPages, is known as directory page. 


Doorway is often referred to as gateway. It is a web page, which has been designed specifically for attracting more traffic from the search engines. Any doorway page that redirects the users but not the crawlers or the spiders to another page or site would be cloaking and can lead to the site being banned from the search engines. 

Duplicate content 

Any content, which is identical or similar to that, which can be found on another page or web site is known as a duplicate content. The web site would not be penalized for having duplicate content but it will not get much trust from search engines compared to the web site which hosts the original content.

E commerce site

Any website which has been devoted completely to retail sales is known as an e commerce web site. 


Any content that has been delivered to the end user through special programs or web sites like news aggregators is known as a feed. 


FFA stands for free for all. Any site or page that has several outgoing links to web sites which are unrelated and which contain very little or no unique content is known as a free for all sites. The link farms are intended just for the spiders and would not be of any value to actual users. For this reason, they are penalized or are ignored by search engines. 


A design for web page where two documents or more seem to be on the same screen but each one would be within a frame of its own. Frames are not considered to be good for search engine optimization since the spiders are sometimes not able to navigate them correctly. Also, most end users do not like the frames since it feels like having two small monitors, which do not display complete information about the page at once. 

Gateway page 

Gateway page is also known as doorway page. Any web page that as been designed in order to attract more traffic from the search engines and then redirects the traffic to another page or web site is known as a gateway page. This is different than cloaking but the results produced by them are the same- the content displayed to the sear engines and the users would be different. 


Gizmos are also referred to as widgets and gadgets. Gizmos are basically small applications, which are used on the web pages in order to provide certain specific functions like an IP address display or hit counter. Gizmos would be able to make a good link bait. 

Google bomb 

Google bomb is the combined effort of several web masters in order to change the search results of Google for humor. There are several well-known Google Bomb examples like George Bush- the miserable failure and Steven Colbert- greatest American etc. 

Google Bowling 

Trying to lower the rank of the web sites maliciously by sending links to the site from the bad neighborhoods is known as Google Bowling. There has been a lot of discussion going on about Google Bowling. It is yet not clear whether this is just a myth for search engine optimization or if it really works. 

Google dance 

Change in the Search Engine Results Page which has been caused by the update of the Google algorithm or database is known as Google dance. Google Dance is the cause of great frustration and angst among the web masters since it often results in the slip in ranks for several web sites. Google dance can also refer to the time period during which the index of Google is being updated. During this time, there would be different data in the different centers. 

Google juice 

The authority or trust, which has been given to a web site by Google, is known as Google juice. The trust going to a web site would flow with the outgoing links that go to the other web pages or web sites. 


The spider program of Google is known as Googlebot. This program searches through the web sites and pages in order to gather information for determining their position on the results pages for the search engine.


GYM stands for Google Yahoo and Microsoft, which are the three biggest search engines. 


Web traffic had often been judged by the number of hits that it had. Today, hits are mostly considered as meaningless and have been now replaced by page views or impressions. Every time that a server sends across an object, which could be files, graphics, documents etc, it is considered as a hit. A page view can generate several hits at once and therefore it is considered to be more meaningful than hits when judging web traffic. 


HTML stands for Hyper Text Markup Language. Basically, markup or the directives that are used for adding web functionality and formatting to the plain text for using it on the Internet is known as HTML. HTML is considered as the main language for the search engines and it has to be used exclusively and strictly when it is used for the web pages. 


A hub is also referred to as an expert page. Any trusted page which has content of high quality and which also links with related web pages is referred to as a hub. 


The event where the user views the web page one at a time is known as an impression or as a page view. 

In bound link 

The in bound links are also known as incoming links or in links. These links would be from the related pages, which would be source of page rank and trust. 

In link

In link is also referred to as in bound links and incoming links. In bound links from the related pages, which are, the source of pagerank and trust are known as in links. 


Verb- adding a web page to the index of the search engines is known as index. Noun- the database of all the web pages and the content on these web pages, which is used by search engines, is known as an index. 

Indexed pages 

The pages on the web site, which the search engines have indexed, are known as the indexed pages.

Keyword cannibalization

Keyword cannibalization refers to the excessive use of the same keyword on quite a lot of web pages within a particular web site. This type of practice makes it quite difficult for the actual users and also for the search engines to determine which web pages on the site are more relevant for the particular keyword. 

Keyword density 

Keyword density refers to the percentage of the words on the web page, which are particular keyword. If the keyword density is quite high unnaturally, then the web page might be penalized.

Keyword research 

Keyword research refers to the act of determining which particular keywords would be appropriate for using and targeting for the web site.

Keyword spam

Keyword spam is also referred to as keyword stuffing. Basically, it refers to the act of using inappropriately high density of keywords on a web page.

Keyword stuffing

Keyword stuffing is also referred to as keyword spam. Basically, it refers to the act of using inappropriately high density of keywords on a web page. 


Key phrases- the phrase or the word, which the users enter in the search engine, is known as a key phrase or the keywords. 

Landing page 

Any page that the user would land on when he/she would clink on the link provided on the results page of the search engine is known as a landing page. The landing page can or cannot be different than the home page of the web site. A good, interesting and keyword optimized landing page can provide quite good results. 

Latent semantic indexing 

LSI or the latent semantic indexing refers to the search engines index, which are commonly associated word groups in any document. These word groups are also referred to as long tail searches. Most searches consist of two or three words, which are strung together. Also refer to long tail. The significance of these word groups is that it can be quite impossible to rank well for one keyword “yachts” but it would be quite easy to rank high for a group of keywords like “charter yacht for the Caribbean”.


Any element on the web page which can be clicked in order to cause the web browser to jump to different web page or another part of the current web page. 

Link bait 

Any web page, which has been designed particularly for attracting more incoming links. Link baits are mostly used through social media. 

Link building

Link building refers to the process of cultivating the incoming links to a web site actively.

Link condom 

Link condom refers to one or several methods which are used to avoid the passing links to another web page or for avoiding any possible detrimental results for endorsing a bad web site through outgoing links or even for discouraging link spam in all content which is user generated. 

Link exchange 

Link exchange refers to the reciprocal scheme for linking which is often facilitated by a web site, which is devoted to the directory pages. The link exchange generally allows the links to the web sites of no or low quality and do not add any value themselves either. Mainly humans for assuring high quality edit the quality directories. 

Link farm

Link farm refers to a group of web sites which link to each other. 

Link juice 

Link juice refers to pagerank, authority or trust 

Link love 

Any outgoing link which is unencumbered by any type of link condoms and which has trust is known as link love.

Link partner

Also referred to as reciprocal linking or link exchange, it refers to two web sites that link to each other. The search engines do not really consider these as high value since they are reciprocal. 

Link popularity 

Link popularity refers to the measure of value of a web site, which is based on the amount of quality web sites, which link to it.

Link spam 

Any unwanted links, which are posted in the content generated by users, like the blog comments are known as link spam. 

Link text 

Also known as anchor text, the text of the link, which is visible to the user, is known as link text. The search engines use the anchor text in order to indicate the quality and the relevancy of the link and the referred site to the landing page’s content. All three should share a few keywords.


The Internet users who are the targets for link baits are known as linkerati. Linkerati generally includes content creators, bloggers, resource maintainers, forum posters and social taggers who are likely to create link generating traffic or incoming links. 

Long tail 

Long tail refers to the longer and the more specific queries, which are generally not targeted or are less targeted. 


LSI stands for Latent Semantic Indexing. This refers to the search engine index, which is common associated group of words in a particular document. These are also known as long tail. Generally, the searches consist of two or three words, which are strung together. Refer to long tail. It is easier to rank high for a long string of keywords in comparison to shorter keyword phrases. 


Any web page that primarily consists of small programs, gadgets, gizmos and software or links to programs like these is referred to as mashup. These are easy and quick content to produce and therefore they are quite popular with the users. They also make for a good link bait. 

META tags 

META tags refer to the statements, which are within the HEAD of an HTML web page that furnish information about that page. The META information can be in the results page of the search engine but they would not be visible on that page. It is also important to have accurate and unique META title along with description tags since they may be what the search engines might rely upon for determining the nature of the content of the page. Also, these tags would be the first impression that the users would get about the page. 


The measurement standard, which is used by the analytics programs 


MFA stands for made for Advertisements. MFA refers to the web sites, which are designed as a venue for some form of advertisement. Television programs too are usually MFA. 

Mirror site

A mirror site refers to a site, which is identical but is located at a different address. 


Monetize refers to the process of getting extra income from a web site. An easy way for monetizing a web site is AdSense. 

Natural search results 

The results of search engines that are not paid for or sponsored in any manner are known as natural search results. 

No follow

No follow refers to the command, which is found in the HEAD section of the web page or within the link code. This command would instruct the robots not to follow a specific or any links on that page. It is a type of a link condom. 

No index 

No index refers to a command, which is found in the HEAD of the web page or the link code, which instructs the robots not to index the specific page or the link. It is a type of link condom. 

Non-reciprocal link

If a site links to another site, but the linked site does not link back to it, then it is considered as a non-reciprocal link. The search engines give more value to such links. 

Organic link 

These are the links, which are published just because the web master considers them valuable for the users. 

Out link 

Out link refers to out going links 


The value between 0 and 1, which is assigned by Google algorithm, is known as pagerank. This rank quantifies the trust and popularity of the link along with several other factors. 


PFI stands for pay for inclusions and it refers to the act of charging fees for including a web site to a directory or search engines. Although it is quite common, it is generally paid for avoiding Google prohibition on the paid links.


Portal is a type of web service that offers a wide range of features in order to entice the users to make it their homepage.


PPA stands for Pay per Click. It is a type of advertisement scheme where the advertisers would pay the ad agencies like Google when a user clicks on the ad. Google Ad words are a type of PPC ad campaign. 

Proprietary method 

Proprietary method is a sales term, which is used by many SEO providers to indicate that they can do unique tricks in order to achieve top rankings. 

Reciprocal link 

Reciprocal links are also referred to as link partners and link exchange. Two different sites, which would link to each other, would be referred to as reciprocal links. These are not considered as high value by search engines. 


One of the many methods which are used in order to change the landing page’s address like when a web site is moved to a different domain or for doorway tactics is known as redirecting. 

Regional long tail 

Regional long tail refers to a multiple word term, which would contain the name of the region or the city. This type of keyword is useful especially for service industry. 


Robots.txt is a file located in the root directory of the site, which is used for controlling and restricting the behavior of the spiders of the search engines. 


ROI stands for Return on the Investments. An analytical software would have to quantify and analyze the return on the investments in order to compare the benefits and costs of the different schemes. 


It has been speculated and debated that Google puts all the new web sites in the sandbox, which prevents them from getting high rankings for anything for a set time period. 


Scrape refers to the act of copying the content from a web site, which is sometimes done with the help of bots. 


SE stands for search engine 

Search engine 

Search engine is a program, which would search a document for the relevant matches for the keyword phrases of the users and then return a list of the matches. Yahoo and Google are search engines, which search throughout the Internet for the relevant matches.

Search engine spam

The pages that are created in order to make the search engines deliver less relevant or inappropriate results are known as spam. SEOs sometimes are perceived as spammers. 


SEM stands for search engine marketing and is used for describing acts with positioning, submitting and researching web sites within the search engines in order to get maximum exposure. It includes paid listings, SEO and other related functions and services, which will increase the traffic to a web site. 


SEO stands for search engine optimization. It is the process of increasing traffic to a site by getting high ranks in the search engine results. The higher the rank of the site in the results, the higher would be the chance of visitors using the site. It is a common practice for the users to visit only the first few results listed on the results page and therefore high ranks are essential for getting traffic. 


SERP stands for search engine result page 

Site map

Any page or a group of web pages, which link to every single accessible page on a site and improves the usability of the site by making the structure of the web site clear to the users is known as a site map. 


SMM stands for social media marketing and refers to brand or web site promotion through any type of social media.


SMP refers to social media positioning and it refers to several black and sometimes-illegal practices for making a competitor stand out as a spammer. 


SMWC stands for slapping with celery, which is an extreme reaction, which is quite similar to the spit, take. This often combined with other types of acronyms like WTF and ROTFL. 

Social bookmark 

Social bookmark is a type of social media where the users bookmarks are combined for the use of public.

Social media 

Several online technologies which are used by users to share perspectives and information is known as social media like rating sites, user review sites, social bookmarking, forums and blogs.

Social media marketing 

Brand or web site promotion with the help of social media 

Social media positioning 

Social media positioning refers to several black and sometimes-illegal practices for making a competitor stand out as a spammer and thus loose trust from its visitors

 Sock puppet 

Sock puppet refers to an identity, which is used for hiding the real identity or for creating several profiles at once. 

Spam add page

A page, which is made for advertisement or AdSense, which uses machine, generated or scraped content and does not have any value to the actual users. Sometimes spammers create web sites, which have hundreds of such pages. 


Search engine spamming or spamdexing is the act of modifying the web pages deceptively in order to increase its chances of landing at the front of the results of the search engines or for influencing the category for which that page has been assigned. 


Any person who spasm in order to reach a goal is known as a spammer 


Spider is also known as a crawler or a bot and is mainly used by the search engines in order to add and search pages for their index. 

Spider trap 

Spider trap refers to the loop of links, which are automatically generated and can trip a search engine spider. This is used intentionally at times in order to prevent automatic scraping. 

Splash page 

A splash page is generally a graphics and animated page, which does not really have any significant text content. Such pages are for making them attractive to the users but they are not really considered valuable by the spiders. Poorly executed pages can be bad for search engine optimization and also not valuable for the users. 


Splog refers to spam blog that mainly contains no value or little value to users and is generally generated by machines or made through content, which is scraped. 

Static page 

Any web page, which does not have any dynamic variables or content like the session IDs is known as a static page. These pages are friendly for the spiders of search engines and hence good for optimization. 


Stickiness refers to the bounce rate mitigation. The changes on a site, which encourage users to stay longer on the web site, will improve the stickiness of the web site. 

Supplemental index 

The pages, which have low pagerank but are still quite relevant for a search query, would appear on the results page along with a label supplemental result. 

Text link 

Text link is an HTML link, which does not involve special code or graphics like java script or flash 

Time on page 

Time on page refers to the time, which a user would spend on a particular page before going off. It is an indicator of relevance and quality. 

Toolbar pagerank 

Value from 0 to 10, which has been assigned by Google algorithm, is known as toolbar pagerank. It quantifies the importance of the page but is different from pagerank. This rank is updated a few times each year and is not really a very reliable indicator of the status of the page currently. 

Trust rank 

Trust rank is the method with which the spam and the valuable pages are differentiated by quantifying the link relationships from the trusted pages. 


URL stands for uniform resource locator meaning, web address 

User generated content 

Wikis, blogs and social media rely on the user-generated content quite heavily. 

Walled garden 

This refers to a group of web pages that link to just each other. Such sites would be indexed if they are included in the sitemap but would have a low pagerank. 

Web 2.0 

It is characterized by the web sites that encourage interaction with the users. 

White hat 

White hat are SEO techniques that use the guidelines for best practice and do not manipulate the results of search engines. 


Widget is also known as gizmo or a gadget. It refers to the small applications, which are used on the pages for providing the specific functions like IP display and hit counter. Such programs are good link baits and are often used by many web sites.

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