Organic Strategic Placement

Higher rank means more visitors, and more visitors mean more sales, or more advertising revenue. Everyone who has a website wants it to rank high in the search engines like Google and Yahoo. Getting to the top of the SERPs search engine results pages means earning it.  Getting to the top is not about trying to trick the search engines.  The engines are constantly tweaking their formulas, so today's trick won't work tomorrow anyway.  And trying to stay on top of the tricks takes more time than simply making your site worthy of a good ranking well in the first place. 

If the phrase(s) you're trying to rank well for aren't competitive (that is, few other sites are using the same phrase) then getting good placement is pretty easy: Just put the phrase(s) you want to rank well for in the <title></title> tag and in at least one other area on the page. For some reason this isn't obvious to everyone: I can't remember how many times someone has sought my advice about how to rank well for some phrase, and I check out their page and that phrase is nowhere to be found! Most importantly, purge your mind of trying to think of ways you can "trick" your way to the top of the results. Do NOT think about the specific nuts and bolts of how a search engine will rank your pages. Instead, build good, quality pages for your visitors, and trust that the rankings will follow.

But many webmasters don't get this. They write to 6WSEO asking such things as: 

Follow standard website design tips and avoid the problems listed on Problem Websites. Your site should be not only attractive, but super-easy to use, and completely free of annoyances. 

How many times should my keywords appear on my pages?

What's the optimum ratio of keywords to non-keywords?

Should I seek links from several PR4 sites or one PR6 site?

Will doing [insert some trick here] cause me to rank higher? 

Such webmasters are missing the point. You get good rankings by building a quality site, not by trying to figure out exactly how the search engines rank pages. It's counter-intuitive, but you get good rankings by ignoring rankings and focusing on quality. Focus on quality and the rankings will follow. It works the same way in business: If you focus on the money you'll probably make less money. But if you focus on creating a great customer experience then the money will follow.  But many of you came here hoping to find tricks, so before you dismiss that, consider this: Your site doesn't rank as well as mine, otherwise you wouldn't be here. You want your site to rank better, which is why you went looking for this article. And my site does rank well, which is why you found it. In other words, I know what I'm talking about. My sites are all over Google and Yahoo for a variety of popular terms. When I tell you the best way to get good rankings is to ignore rankings and focus on building your site, it's not just theoretical, and it's not a cop-out: It works, and it works well. But maybe you figure that you don't have time to build a quality site, so that's why you want some easy tricks. In that case, your site doesn't deserve to rank well. And don't be surprised when it doesn't. If you want better rankings, you must make your site worthy of those rankings. Look at the sites that are beating you. Assuming you already have good <title> tags, is your site truly better than the ones which are beating you? If yes, then you'll probably outrank them eventually. If not, then why are you even trying to get the search engines to give preferential treatment to an inferior site? Make your site better than the rest, and the rankings will follow. 

Algorithm -- The long, complicated, secret set of formulas that a search engine uses to figure out where sites should rank. 

Many webmasters also can't see the forest for the trees. Google wants them to create quality pages, which have certain attributes. Many webmasters mistakenly focus on those attributes rather than the quality of the page. Here's a good analogy: Years ago scientists found that people who ate more fruits and vegetables and less meat and dairy were much healthier and lived longer, and noted that fruits and vegetables are low in fat. The proper response then would be to eat more fruits and vegetables. But instead Americans started eating processed low-fat junk food instead, which didn't do them any good. Google doesn't want you to fill your pages with crap in hopes of impressing them, nor do they want you to get links from any and everybody. Google wants you to build a high quality website. Why would they want anything else? One problem with using tricks is that the effects are temporary. Put yourself in Google's shoes: Do you want to list the very best sites or do you want to list the ones that are most adept at employing tricks? Obviously you hate tricksters because when you return a list of crappy sites instead of the very best ones then that reflects poorly on you. So you do everything in your power to weed out the tricksters. As soon as webmasters start using some trick, you change your calculations to ignore that trick. The algorithms are secret, and they're always changing to boot. (About six changes a week, according to the NY Times.) As a Webmaster, obviously your time is better spent making your site better than screwing around playing cat-and-mouse games with the search engines. 

As Google says on its philosophy page, "Focus on the user and all else will follow." Google wants webmasters to feel the same way -- that if you build the best site possible, your good rankings will follow. This isn't the answer that most webmasters want to hear. They want a few simple "tricks" that will rocket them to the top of the SERPs. Sorry, but it doesn't work that way. Even if that were possible, twenty sites all employing the same tricks couldn't all fit on the front page of Google. People seek out my advice about search rankings because they know my sites rank well for a whole host of search phrases. And I promise you I didn't do anything special beyond what's listed above. I certainly didn't worry about keyword density, META tags, submitting my site to the engines, reciprocal link requests, or any other nonsense. I simply tried to build quality sites. In fact, early on I didn't even consider my search rankings. I just built good sites and then noticed that they ranked well. Really well. 

So what attributes does a page need to be considered "quality" by a search engine? The same things it would need to impress most of us, such as: 

The page is relevant to the terms being searched for

The page is considered an authority about its topic

Relevancy -- How well a page matches a user's query (more...) 

The page has good, useful content

The page has been around for a while

The page is part of a site with lots of information

Keywords -- Search terms that a webmaster wants to rank well for. A "keyword" is usually actually a short 2- to 4-word phrase. 

The page loads quickly

The page doesn't have a bunch of broken links

The page isn't filled with a cheap list of keywords

So ranking well generally means: 

Creating many fast-loading, content-rich pages, with the words you want to rank for on the page and in the <TITLE> tag, and

Getting links to your pages from other sites, especially from pages similar in content

Get A Free Analysis


   


Search Engine Optimization PPC Management Social Media Marketing Affilate Marketing Online Reputation Management Linking


6WSEO Careers 6WSEO Traffic Direct Case Studies Crash Course Basic SEO
SEO Companies in the US Buying Facebook Likes Importance of Instagram Followers Google Plus Added to your Website
Hiring an S.E.O Expert Industry SEO Consulting List of International SEO Firms SEO for Doctors
SEO for Lawyers Organic Search Optimization Benefits Organic Strategic Placement Talking about SEO Myths
S.E.O. Tips SEM Process Spidering Content Process: SEO Buying Twitter Followers