I have to submit my site to a search engine for it to get listed?
Submission is unnecessary. A search engine will always find your site as long as some other site links to it. I never submit my sites to the search engines.
I have to periodically re-submit my site to the search engines?
Resubmission is unnecessary. Once a site is in a search engine, it's in for good (unless it resorts to trickery and gets banned). There is zero reason to keep submitting a site to a search engine. Resubmission is a waste of time. Anyone selling a resubmission service is a con artist.
Having Meta tags will help my rankings?
META tags don't affect your rankings. The search engines ignore META keyword and description tags for ranking purposes, for an obvious reason: Taking the webmasters' word for what their site should rank well for would be a pretty stupid way for the engines to rank pages.
Should I focus on getting great rankings rather than making sure my visitors become customers. After all, it's not how many sales I make, it's how many people walk through the door -- or maybe even just how many people just see the door without walking in?
Ranking isn't everything. Many webmasters are so focused on ranking that they forget the obvious: A good ranking doesn't always mean more visitors, and more visitors doesn't always mean more sales. Conversion rate -- The ratio of visitors who take the action you want, to the total number of visitors.
Instead of focusing on building a quality site with good, useful information, I should try to find some "trick" to make my site rank well?
Focusing on tricks is a waste of time. Build a quality site and they will come. There is no magic bullet which will rocket you to the top of the SERPs. There is no way Google could rank eight billion web pages by using only one criterion. There are reportedly hundreds of different factors in Google's ranking algorithm. Thus your chances of dominating the SERPs by making one specific change are slim.
It's a good idea to make my keywords invisible, such as by having white letters on a white background?
The engines are not stupid. But stupid tricks like invisible text can get your site penalized by some engines. Focusing on tricks is a waste of time.
Trading links with any site which will link to mine is a good idea?
Trading links with anyone is silly. If you have standards in real life (and you should), then you should have standards on the web, too. Don't associate with useless websites. Choose your friends carefully.
Search engines can't deal with framed sites, or they penalize framed sites?
Should I try to rank well for a single-word term instead of the 2- to 3-word phrases that searchers actually use and that I actually have a hope of ranking well for?
Trying to rank well for a single-word query is missing the point. First of all, you can't rank well for just a single word. There are too many billion other websites out there to compete with. Second, people actually search for multi-word phrases, because such phrases give them more relevant results. If you want to rank well for a single word then you need to step back and think about what people actually search for and what it is your site actually offers.
Any time my rankings go up or down, I should assume that it's the result of some change I made. Even better, if my rankings drop I should assume that someone at Google manually looked at my site and penalized it?
It's nearly impossible to discern cause and effect in the search engines. Webmasters new to search rankings are usually quick to ascribe a change in position to some recent change on their site. Maybe that's accurate, but maybe it's not -- and I'm tempted to say that it's probably not. A change in position could be the result of a completely different change you made to your site three months ago that you forgot about. Or it could be the result of changes competitors made to their sites. Or it could be that the engines changed their algorithm and the changes on your site had nothing to do with it. In the end, it's nearly impossible to correlate changes on your site with changes to your ranking. So what's the strategy here? Simple: Don't worry about it. Focus on creating the best site you can: the general things, not the specific ones.
Any time my rankings change, or even disappear from the results, I should consider that change permanent?
Rankings are fleeting. There is no such thing as ever achieving a permanent ranking in Google or any other engine. The engines constantly modify their ranking algorithms (and keep them secret to boot), and every day new pages appear on the web, some of which will by vying for your spot in the SERPs. Think of every search you do in an engine as a snapshot of that moment in time. Just because you're on the first page doesn't mean you'll stay there. And just because you drop from the first page and disappear from the top 100 doesn't mean that you're lost forever, either. Also realize that there is no real way to tell when a change happens how long that change will last. You might drop out of the top 100 for a couple of days or weeks, or it may be many months. The point is that there's no way to tell. Consider the SERPs 100% fleeting.
All visitors start at the front page of my site?
The search engines evaluate each page on your site individually, on its merits. That means that your inside pages could rank as well or better than your front page. This isn't a bad thing, it's a good thing. Most webmasters concentrate on getting a lot of visitors to their home page from a few "money" search terms. But you can easily get more traffic to your site overall by getting a few visits to each of your inside pages from less common searches.
Does PageRank (PR) -- Google's measurement of how important a page is?
The sites with the highest "PageRank" will always rank higher in the SERPs. PageRank is just one criterion Google uses in figuring out how to rank pages. A site with a lower PageRank will show up higher in the SERPs if Google thinks it's more relevant than one with a lower PageRank. I should consider another site's PageRank when deciding whether to link to them or whether to ask for a link and how would that serve your visitors? Link to another site if you think it's of value to your visitors. Ask for a link if you think your site is of value to the other site's visitors. Don't focus on PageRank. Focus on building a good site.
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